Fashion Angels

Apparel Search fashion summary — a short guide to fashion angels.

In fashion, “angels” points in two completely different directions. Fashion Angels is a Milwaukee-based company, established in 1996, that designs craft kits, sketch portfolios and accessories aimed at tween girls. The Victoria's Secret Angels, by contrast, are the models who represent that lingerie brand. This summary keeps the two apart and covers each on its own terms, in product-focused detail.

Fashion Angels — Apparel Search fashion summary

Fashion Angels — Explore & Resources

Fashion Angels Enterprises

Fashion Angels Enterprises built its reputation on design and craft products for tween girls, beginning with craft and beading kits. The range has since widened to design and craft kits, sketch portfolios, accessories, a bath and beauty line, school supplies, room decor and more. The company's stated goal is to give girls experiences that encourage them to believe in themselves and express themselves — the products are activity-based, built around making, designing and decorating rather than passive consumption.

The products are carried by over 10,000 retail stores in the United States and are distributed globally. The company and its lines have been featured in trade and consumer magazines including Toy Tips Magazine, Parenting Hints Magazine, Family Fun Magazine, Playthings, The Toy Book, Gifts and Decorative Accessories, W, and J-14 Magazine — a mix that reflects the brand's position between the toy, gift and fashion-accessory trades. Sketch portfolios in particular connect to fashion directly: they let young designers draw outfits on pre-printed figures, an entry point into fashion drawing and design.

The Victoria's Secret Angels

The other fashion meaning of the word belongs to Victoria's Secret, whose Angels are the models chosen to represent the brand in campaigns, catalogues and shows. A fashion model in this role promotes, displays and advertises commercial products — notably clothing in fashion shows — and serves as a visual representative of the brand itself, which is why the Angel title became one of the best-known modelling assignments in the industry.

The distinction matters when searching: “Fashion Angels” with both words capitalised as a name is the Milwaukee product company, while “Angels” attached to Victoria's Secret is about modelling. The company profile of Victoria's Secret linked below gives the brand's background for readers arriving from the modelling side of the term.

Choosing Craft and Design Kits

For buyers, the Fashion Angels range divides into making kits (craft and beading), design tools (sketch portfolios and design kits), and the surrounding categories of accessories, bath and beauty products, school supplies and room decor. The design products are the distinctively fashion items: a sketch portfolio gives a young designer pre-printed figures to dress, which is the same starting exercise — the croquis — used in design education. Product choice is mostly a matter of matching the kit to the child's patience and the mess a household can tolerate: beading rewards care and time, while sketch portfolios are clean, portable and repeatable.

Photos

Fashion Angels products for tween girls.
Fashion Angels products for tween girls.
Fashion Angels design and craft products.
Fashion Angels design and craft products.

Common Questions

What is Fashion Angels?

A Milwaukee-based company established in 1996 that makes craft and beading kits, design and sketch portfolios, accessories, bath and beauty products, school supplies and room decor for tween girls, sold in over 10,000 US stores and distributed globally.

What are the Victoria's Secret Angels?

The models who represent Victoria's Secret, promoting and displaying the brand's products in campaigns and fashion shows. They are unrelated to Fashion Angels Enterprises, the craft-kit company.

What products does Fashion Angels make?

Craft and beading kits, design kits, sketch portfolios, accessories, bath and beauty products, school supplies and room decor — activity products built around designing, making and decorating.

References & Further Reading

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