Victoria's Secret
Victoria's Secret is the intimate apparel, beauty and accessories retailer founded in 1977 and run since August 2021 by Victoria's Secret & Co. (NYSE: VSCO), headquartered in Reynoldsburg, Ohio.
Company Snapshot
- Status
- Operating - specialty retailer of intimate apparel, beauty and accessories, selling in stores worldwide and online
- Type
- Public - Victoria's Secret & Co., NYSE: VSCO (independent since the August 2021 separation from L Brands)
- Headquarters
- Reynoldsburg, Ohio, United States
- Founded
- June 12, 1977, at the Stanford Shopping Center, Palo Alto, California, by Roy and Gaye Raymond
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Company Profile
Victoria's Secret & Co. today operates around 910 stores in the United States, Canada and China, plus more than 460 partner stores in nearly 70 countries, and sells through VictoriasSecret.com under chief executive Hillary Super. Its brands are Victoria's Secret itself, the younger PINK line, and Adore Me, the digital intimates brand acquired in December 2022. The company's annual fashion show, covered on its own page in this section, returned in October 2024 and October 2025. The shop box on this page covers Victoria's Secret products, which both marketplaces carry.
The range is built on fit and construction. Bras span push-up, wireless, strapless, sports and lightly lined styles plus bralettes, in band and cup combinations the brand fits in store; panties run from briefs and hipsters to bikini and boyshort cuts; and coordinated sets match bra and panty fabrics and trims. Around that core sit sleepwear (nightgowns, pajama sets, robes and sleepshirts, in cotton, modal and satin), loungewear, activewear built around sports bras and leggings, swimwear and cover-ups, and the beauty business - fragrances such as Bombshell and Tease, body mists and lotions. Fabric, strap and closure construction, sizing and care are covered in the questions below; the company's history, including its famous fashion show, is kept on the linked history and fashion show pages.
Victoria's Secret History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Victoria's Secret History & Historical Profile →Common Questions
Who owns Victoria's Secret now?
Victoria's Secret & Co. is an independent public company trading on the New York Stock Exchange as VSCO. It was spun off from L Brands in August 2021; L Brands renamed itself Bath & Body Works, Inc. at the separation.
When was Victoria's Secret founded?
Roy and Gaye Raymond founded Victoria's Secret in 1977, opening the first store at the Stanford Shopping Center in Palo Alto, California. Roy Raymond sold the business to The Limited in 1982 for about $1 million.
What does Victoria's Secret sell besides lingerie?
Alongside bras, panties and lingerie sets, the brand sells sleepwear and loungewear, activewear such as sports bras and leggings, swimwear and cover-ups, and beauty products led by the Bombshell and Tease fragrances - plus the younger PINK line and the Adore Me brand, acquired in 2022.
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