Cottonized hemp makes help feel soft like cotton.
The introduction of cottonized hemp is huge. Not just for Levi's but for the entire industry. While hemp crops use significantly less water with less than half the carbon footprint, until now, it’s delivered a rough texture, closer to linen than cotton.
To solve this, Levi's partnered with fiber technology specialists to create a “cottonization” process that softens the fiber (using very little energy or chemical processing) to make it look, and more importantly feel, almost indistinguishable from cotton. The innovative development of this rain-fed hemp allows it to be woven like cotton into your jeans – same great feel, a lot less water.
Cottonized hemp looks, and more importantly feels, almost indistinguishable from cotton. The innovative development of this rain-fed hemp allows it to be woven like cotton into jeans and other garments. The fabric maintains a great feel and what appears to be a lot less water.
Per our understanding, this Cottonized Hemp does NOT utilize cotton. It is hemp that is made to feel soft like cotton.
Hemp + Less Water (with "no" actual cotton). However, the cottonized hemp yarn can be blended with cotton yarns to create a hemp & cotton blend fabric. For example, the 2019 Levi's® WellThread™ X Outerknown Trucker Jacket is 69% cotton / 31% hemp.
Learn more about cottonized hemp from Levi's on our fashion blog.
Learn about Wellthread (which uses less water).
Learn more about hemp fiber.