Red Carpet Fashion

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Red carpet fashion refers to the outfits worn on the red carpet at special events such as award ceremonies and movie premieres — high-profile occasions where the clothes worn to the Oscars, the Golden Globes and similar events receive intense worldwide media scrutiny. A dress, suit, shoe, jewelry piece or accessory featured on the red carpet can make or break the career of the designer or brand behind it.

What are you planning to wear on the red carpet?  Were you actually invited???

Red carpet fashion refers to the outfits worn on the red carpet.  No, we don't mean the red carpet in your house.

The red carpet we are referencing is found at special events such as award ceremonies and movie premieres.  These are typically high-profile events with celebrities.

The clothes worn to award events such as the Oscars and the Golden Globes consistently receive an intense amount of worldwide media scrutiny.  Celebrities can very easily turn up on a "best dressed" or "worst dressed" list that can make or break their self worth for the week or beyond.

Red carpet events are important for the event organizers, celebrities, the media, fashion designers, retailers, consumers, etc.  In summary, they are VERY important to the fashion industry.

Red carpet fashion events

Having a dress, suit, shoe, jewelry, or fashion accessory featured on the red carpet, particularly one that attracts media attention, is very important to a designer or brand.  A high profile event can make or possibly break a fashion designers career.  These events are important to emerging designers as well as industry veterans.

Red carpet blog posts

In addition to designers, stylists can become popular if mentioned by a celebrity on the red carpet.

Does the red carpet actually have to be "red"?  Technically, a red carpet event should have a red carpet.  However, the term is often used for special events that don't actually have a red color carpet.

Prior to the 1990s, many celebrities chose their own red-carpet dresses, with the Oscars being remembered for some extraordinary and eccentric outfit choices.  Now it is a mix of decision making.  Some celebs pick their own clothes and others rely on wardrobe stylists, PR companies, agents, marketers, etc., to help make their decisions.

Red carpet gowns can most certainly make heads turn.

See the latest red carpet looks by browsing the net after the next big event takes place.  You will certainly find that it is not hard to find a best dress & worst dress list on tons of fashion blogs the day after the Oscars or Golden Globes.  Their is never a shortage on people reporting on red carpet outfits.

Would you like a red carpet to be rolled out before you?  Make sure you have your proper attire picked out and ready to go.

What is the best red carpet dress ever?  When we say the "best" we should probably distinguish between the most lovely verse the most memorable.

Top contenders (lovely):

  1. Hale Berry in Elie Saab at the 2002 Academy Awards.
  2. Angelina Jolie in Marc Bouwer at 2004 Oscars.
  3. Hilary Swank in Guy Laroche at the 2005 Academy Awards.
  4. Penelope Cruz in Atelier Versace at the 2007 Oscars.
  5. Nicole Kidman in Balenciaga at the Academy Awards in 2007.
  6. Marilyn Monroe at the Academy Award ceremony 1951.
  7. Cate Blanchett in Armani at the Oscars in 2014.

Top contenders most memorable:

  1. Cher in Bob Mackie at the Oscars in 1986 (don't forget to also research her 1988 dress).
  2. Lady Gaga in Armani Prive at the 52nd Grammy Awards
  3. Jennifer Lopez in Versace at the 42nd Grammy Awards.
  4. Beyonce Knowles at The Met Gala in 2015.
  5. Bella Thorne at the Critics' Choice Awards 2016.

Best Dressed, Worst Dressed, and the Business of the Carpet

The red carpet is a working marketplace disguised as an entrance. For designers, a placement at the Oscars or the Golden Globes is exposure that advertising cannot buy: the photograph is syndicated worldwide within hours, and the credit line — who made the dress, the suit, the shoes, the jewelry — travels with it. For the celebrity, the stakes run the other way. The same coverage sorts arrivals onto best-dressed and worst-dressed lists, and a single eccentric choice can define a public image for far longer than the event itself. That is why the modern carpet is managed so carefully, with stylists, PR companies and agents treating an outfit as a piece of strategy rather than a matter of taste alone.

The history shows in the clothes. Before the 1990s, celebrities largely dressed themselves for the Oscars, and the era is remembered for extraordinary and eccentric choices made without professional intervention. The professionalized carpet that followed produced a different canon — the looks consistently named among the loveliest: Halle Berry in Elie Saab at the 2002 Academy Awards, Angelina Jolie in Marc Bouwer in 2004, Hilary Swank in Guy Laroche in 2005, Penélope Cruz in Atelier Versace and Nicole Kidman in Balenciaga in 2007, Cate Blanchett in Armani in 2014, reaching back to Marilyn Monroe in 1951. The most memorable list is a different competition — Cher's Bob Mackie showpieces of 1986 and 1988, Jennifer Lopez in Versace at the 2000 Grammys, Lady Gaga in Armani Privé, Beyoncé at the 2015 Met Gala — where the goal is not elegance but permanence in the public memory.

For the wider industry, the carpet's importance is that it moves product far beyond the event. A silhouette, color or neckline that photographs well at a premiere is copied into ready-to-wear ranges within a season; a jewel or heel that trends on the carpet sells in stores the following month. Event organizers, media, retailers and consumers all have a stake in the same few yards of carpet — which is why a term that literally names a floor covering has come to mean an entire category of fashion.

Common Questions

What counts as a red carpet event?

Award ceremonies, movie premieres and similar high-profile special events where celebrities are photographed arriving. Technically such an event should have a red carpet, but the term is also used for special events that do not actually have a red-colored carpet.

Who chooses what a celebrity wears on the red carpet?

It is a mix. Before the 1990s many celebrities chose their own dresses; now some still pick their own clothes while others rely on wardrobe stylists, PR companies, agents and marketers to help make the decision.

Why does red carpet fashion matter to designers?

A garment featured on the red carpet — especially one that attracts media attention and lands on best-dressed lists — can make a designer's career, for emerging designers and industry veterans alike. Stylists can likewise become popular when a celebrity mentions them on the carpet.

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