Ragga Mundo

The Origins of Ragga Mundo

After spending years watching reggaeton's mainstream, multi-cultural appeal grow exponentially, music industry veteran Sharond 'sha Ragin debuted his first Ragga Mundo apparel line in hundreds of stores across the country in the spring of 2006. Ragga Mundo is the first clothing line geared towards the millions of reggaeton lovers, the clothes reflecting the music's special blend of Central American, Puerto Rican and hip-hop influences.

Signature Style

Ragga Mundo's style is characterized by bright colors, crisp cuts and high-quality fabrics. The line moves away from the strictly baggy, dark colored fashions flooding city stores, towards a cleaner, classier, vibrant style of urban wear. Drawing influence from the more classic, cleaner fits of Armani Exchange and Hugo Boss, but at a much more affordable price, Ragga Mundo set out to be an exciting new voice in the world of apparel. The line sits in the Young Men's Sportswear category.

The Line and Its Market

Reggaeton's audience in the mid-2000s was young, urban and cross-cultural, and Ragga Mundo was designed as the clothing line for that audience. Where much of the young men's urban market of the period leaned on baggy fits and dark colors, Ragga Mundo deliberately went the other way: bright colors, crisp cuts and cleaner, classier styling at an affordable price. That positioning gave retailers a reggaeton-linked line that could sit in a young men's department without looking like a costume — sportswear with a music identity, cut and colored for everyday wear.

A National Launch

A first line that opens in hundreds of stores across the country is making a wholesale statement as much as a fashion one: the label was built for distribution from day one, not as a boutique experiment. For the stores that carried it, the appeal was a young men's line with a clear cultural hook — reggaeton was growing exponentially in mainstream reach — and a look distinct from the baggy, dark ranges around it. Ragga Mundo's record is therefore as much about timing as about styling: it attached a clothing line to a music movement at the moment that movement crossed over.

For Retail Buyers

Music-driven labels sell on the strength of the culture behind them, so buyers stocking a line like Ragga Mundo merchandise it as a story: the Central American, Puerto Rican and hip-hop influences are the talking point, and the bright, clean styling is what separates it from the darker urban ranges on neighbouring rails. As with any young men's label, confirm the current range, size runs and wholesale terms directly with the company before ordering, using the contact details below.

Contact Ragga Mundo

For more information about Ragga Mundo, or with any questions or concerns, contact the company directly. Email: info@raggamundo.com. By mail: 200 East 10th Street, Suite #287, New York, NY 10003. By phone: 800-941-5844. Website: Ragga Mundo.