Brown Shoe Company - Fashion Company Profile

The Brown Shoe Company changed their name to Caleres in May 2015 - the original profile's first line, kept first here, with everything below it explicitly offered for historical reference, exactly as the original frames it. That makes this filing a name-change record as much as a company profile: a researcher who meets 'Brown Shoe' in an older document, a stock listing or a mall lease is asking where the company went, and the answer the directory preserves is a new name, a May 2015 date, and a successor filing under Caleres elsewhere in this names directory, linked from this page's preserved routes.

Below is for historical reference: Brown Shoe Company is a global footwear company that inspires people to look and feel good every day, with a compelling portfolio of loved and trusted brands. They put more than 100 million pairs of shoes on the feet of women, men and kids around the world each year, through partnerships with department stores, national chains and independent retailers on behalf of their footwear brands, as well as their own retail stores, catalogs and e-commerce sites. Brown Shoe maintains global operations in St. Louis, New York, Canada, China and Italy, to bring a truly worldwide perspective to the business. The April 2011 summary adds the scale figure: Brown Shoe is a $2.5 billion global footwear company.

Famous Footwear, Shoes.com and the Brand Portfolio

Led by numerous Famous Footwear shoe store chain stores, Brown Shoe offers attractive and convenient shopping environments in which consumers find excellent value and the fashion they desire. For those who prefer to spend less time shopping for shoes and more time wearing them, their shoes.com e-commerce site stocks more than 450 brands for women, men and kids. The consumer promise the filing repeats is a combination: the right style, convenience, quality and price - value framed as something owed to customers whose dollars, in the profile's recession-era phrasing, must work harder than ever, with unique offerings introduced continually to add excitement to a shoe shopping trip.

The portfolio is the profile's centerpiece, and it is kept whole: sophisticated fashion with Via Spiga and Vera Wang Lavender Label; comfort and style with Naturalizer and Franco Sarto; the trusted comfort heritage of the Dr. Scholl's family of brands; and celebrity artist collaborations like Carlos Santana and pop superstar Fergie. Each brand, both retail and wholesale, is tailored to fit the lifestyle and passions of a unique footwear consumer. The brand sites the original linked - Famous Footwear, shoes.com, Via Spiga, Naturalizer, Franco Sarto, Dr. Scholl's, Carlos Santana shoes and Fergie shoes, plus the Caleres successor site - are all carried in the References below, because for a portfolio company the brand doors are the profile.

How to Use This Profile

Start from the name change and work backward or forward as your question requires: forward to Caleres for the living company (the successor profile is linked in this page's routes, and caleres.com is in the References), backward into the Brown Shoe record for the portfolio and retail structure as they stood in the April 2011 summary and the years around it. The preserved internal routes - Brown Shoe Company stocks, jobs and news pages - are historical references of the same kind, and the footwear guide routes (men's shoes, women's footwear, kids shoes) place the portfolio in the directory's category structure.

In this letter's footwear cluster, Brown Shoe is the portfolio model at full scale: where Birkenstock is one footbed system and Brooks Running is one sport, Brown Shoe is a hundred million pairs a year across price points and a retail chain of its own. Directories keep renamed companies' old-name filings precisely so that chain of identity stays unbroken - delete this page, and a century of 'Brown Shoe' references across the site would point at nothing.

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