The
recent
staging
of CPM
Collection
Premi
re
Moscow
closed
to
excellent
results:
25% more
exhibitors
and
collections,
16% more
exhibition
space
and 7%
more
visitors.
According
to
preliminary
reports
of the
organizer
(Igedo
Company),
more
then
18,000
registered
buyers
attended
Eastern
Europe's
leading
fashion
trade
fair to
gather
information
from the
nearly
1,500
exhibitors
and
collections
for the
2008/2009
Autumn/Winter
season.
About
one in
five
visitors
came
from
outside
of
Russia ,
predominantly
from the
neighboring
CIS
states.
Nearly one third of the exhibitors reported increased buyer's professionalism. Over 70% of the buyers at CPM were decision-makers. Approximately 40% of the visitors came from Moscow and the Moscow metropolitan region, 60% from other parts of Russia as well as from the neighboring Eastern European and Central Asian states. CPM registered an above-average increase in attendance particularly from the regions surrounding St. Petersburg , Nizhny Novgorod and Khabarovsk in East Siberia .
The
Russian
fashion
market
continues
to see
very
dynamic
growth
as does
CPM.
This is
reflected
by the
record
number
of
participants
registered
at the
10th CPM
and the
clear
indication
of
further
growth
in all
segments.
Again
the
basic
mood
prevailing
in the
exhibition
halls
was
excellent
and the
stands
were
buzzing
with
business.
CPM has
both
impressively
underlined
and
further
enhanced
its role
as the
leading
fashion
trade
fair for
Eastern
Europe
,
stated
Frank
Hartmann,
Managing
Director
of the
Igedo
Company.
CPM has
long
asserted
itself
as a
solid
platform
for
fashion
business
in
Russia
,
said
Jack
Geula of
the
Agency
Muschel,
represented
at CPM
with
such
brands
as
Bogner
Jeans,
Lagerfeld,
Barutti,
Joker
Jeans
and Guy
Laroche.
The
high
number
of
experienced
partners
and
those
willing
to learn
provides
impressive
business
opportunities
and
opens
the door
to
successful
sales
throughout
the
entire
Russian
market.
CPM
Project
Director
Christian
Kasch
agreed:
Nearly
three
quarters
of the
buyers
present
make
their
most
important
order
decisions
for the
coming
season
at CPM
Collection
Premi
re
Moscow.
Many of
them
also
visit
the big
fashion
trade
fairs in
D'sseldorf.
However,
for
buyers
from
regions
with
numerous
cities
with
over a
million
inhabitants,
CPM is
becoming
more and
more
attractive
due to
its easy
accessibility
and the
lack of
the
language
barrier.
In
addition
to the
CPM
Accessories
& Shoes
area,
the
segment
CPM
Store
Concept
with a
focus on
the
growing
market
for
vendor-managed
sales
floors
also had
a
successful
debut.
We were
able to
make
excellent
contacts
with
shopping
centers,
developers
and
potential
customers
from all
over
Russia
and its
neighboring
countries.
Visitors
came
from
Samara,
Yekaterinburg,
Chita ,
Vladivostok
and many
other
cities.
To us
CPM is a
viable
platform
for our
expansion
into
these
markets,
explained
Stephan
W
lfer,
Central
Eastern
Area
General
Manager
at
Triumph.
The
CPM
Kids
area
again
welcomed
the
who's
who
in
baby and
kids
fashion
including
exhibitors
such as
Hallo
Kitty,
Trussardi,
Patrizia
Pepe,
Cristina
Effe and
Historic
Research.
CPM
Lingerie
featured
Daniel
Hechter,
Parah,
Liberty
and
Feraud
while
the
CPM
Young
Fashion
segment
provided
brands
like
Patrizia
Pepe and
Converse
with an
efficient
working
and
information
platform.
The 11th
CPM will
be held
at the
Moscow
Exhibition
Center
from
September
10 - 13,
2008.
For
further
information
on
visiting
or
exhibiting
at CPM
2008,
contact
Messe
D'sseldorf
North
America,
150
North
Michigan
Avenue,
Suite
2920 ,
Chicago
, IL
60601 .
Telephone:
(312)
781-5180;
Fax:
(312)
781-5188;
E-mail:
info@mdna.com.
Or visit
the web
site
http://www.mdna.com
or
http://www.cpm-moscow.com
