TOMMY HILFIGER occupies a unique position as a premium
designer brand under which quality apparel, accessories and
lifestyle products are offered at accessible price points.
Tommy Hilfiger markets its products under several brands in
order to fully capitalize on its global appeal, as each
brand varies in terms of price point, demographic target and
distribution. With a breadth of collections, including
tailored clothing, sportswear, denim, accessories, underwear
and footwear. In addition, the brand is licensed for a range
of products, including fragrance, eyewear, watches, home
furnishings and womenswear in North America, as well as in
various geographic regions.
Their core line, TOMMY HILFIGER, embodies the brand’s classic American
cool spirit with a broad selection of designs across more than 25
categories, including men’s, women’s and kids’ sportswear, footwear and
accessories. With a focus on a 25 to 40 year-old consumer, TOMMY HILFIGER
is internationally recognized for celebrating the essence of classic
American style with a fresh, modern twist inspired by pop culture.
Products are sold domestically and internationally in their TOMMY HILFIGER
specialty and outlet stores, through our wholesale partners (in stores and
online), through select pure play digital commerce retailers and on
HILFIGER COLLECTION HILFIGER COLLECTION is the pinnacle of the TOMMY
HILFIGER product offerings, blending the brand's Americana styling with
contemporary influences and a playful fashion edge. The collection targets
25 to 40 year-old consumers and includes designs that premiere on the
runway during New York Fashion Week.
HILFIGER DENIM Targeting the 18 to 30 year-old denim-oriented consumer,
the line focuses on premium denim separates, footwear, bags, accessories,
eyewear and fragrance.
Learn more about the Tommy
Hilfiger women's fashion brand at their official website.
They engage consumers through comprehensive 360° marketing campaigns,
which have a particular focus on innovative experiences and digital
marketing initiatives. Marketing campaigns for the brand have a
dedicated focus on TOMMY HILFIGER’s global growth categories (women’s
apparel and accessories, underwear and men’s tailored clothing), as well
as its core men’s and denim businesses.
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