Versace is an international luxury fashion brand created
by Giovanni Versace. He founded his clothing company
in 1978. Giovanni Maria Versace was an Italian fashion
designer and founder of Versace, an international fashion
house that produces accessories, fragrances, make-up, home
furnishings, and clothes.
The main collection of the brand is Versace, which produces upmarket
Italian-made ready-to-wear and leather accessories, while other diffusion
lines are Versace Collection (mainly in the US), Versus Versace and
Versace Jeans. The Versace logo is the head of Medusa, a Greek
The Versace brand is known for having flashy prints and bright colors.
In 1978, the company launched under the name "Gianni Versace Donna."
The first Versace boutique was opened in Milan's Via della Spiga in 1978.
Versace was one of the few independent designers who was in control of
everything about the brand, from designing to retailing. In 1982,
the company expanded into the accessory, jewelry, home furnishing, and
china industries. In 1993, Donatella Versace created the "Young
Versace" line as well as "Versus." In 1994, the brand gained widespread
international coverage due to the "Black Versace dress of Elizabeth
Hurley", referred to at the time as "that dress".
Elizabeth Hurley wore a black Versace dress, often referred to as "THAT
Dress", when she accompanied Hugh Grant to the premiere of Four Weddings
and a Funeral in 1994. The dress was held together by several oversized
gold safety pins. The dress is perhaps Versace's best-known creation.
Learn more about the women's Versace
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