Fashion models are used mainly to promote products
(primarily clothing and accessories but almost anything
else as well). There are two types of fashion models:
high fashion and commercial. High fashion modeling is an
art form of fashion. The photographer photographs the
model in artistic themes that relate to the clothing
promoted. The model uses their face and body to express
different emotions required. High fashion is typical for
work on campaigns, collections and magazine editorials
for high fashion designers. These models are featured in
high fashion magazines such as
Vogue,
W
and
ELLE. Clothing designers traditionally show
their new collections in an annual fashion show, for
buyers, the fashion industry, and the general public.
Fashion models walk the runway, and pose to display
clothing. High fashion models are generally 5 ft 9 in to
6 ft tall and are a very thin size 0–4 (105–107 lb for a
5 ft 9 in model). They generally have 32–35" busts,
22–25" waists and 33–36" hips. High fashion models have
strong, unique and distinctive features.
Commercial
modeling is generally respected less than high fashion
modeling. There are different forms of commercial
modeling: catalogue, cosmetics, commercial print, and
swimsuit. Catalogue models vary from height and weight,
compared to high fashion models. Unlike high fashion
models, commercial models include
plus-size models. The
size of the model depends on the clothing. i.e. Plus
sized models model for plus sized clothing. These models
appear in catalogues. Cosmetics models model for makeup
companies such as
Revlon and
Maybelline. Unlike catalogue models, the majority of
cosmetics models have high fashion modeling body
requirements. Cosmetics models work for television
commercials, magazine advertisements, newspaper
advertisements, and billboards. Commercial print models
promote clothing/products on billboards, buses,
magazines and newspapers. Swimsuit models promote
swimsuit clothing in magazine ads, calenders, and
magazines.