Ice Cold T-Shirts was re-branded with a new look
and logo and focussed on the entertainment portion
of the original website. This included the categories
popculture, clubbing and movies and television.
Echelon Shift took over the political, revolutionary
and religious aspect of Ice Cold T-Shirts and was
launched with various Libertarian and controversial
logos. In addition to the logos themselves, Echelon
Shift provided informational links and articles
that introduced supporting evidence or thought provoking
ideas related to the logo.
Ajanta.org was launched with a focus on the spiritual
aspect of the original Ice Cold T-Shirts, with strong
ties to Hinduism, Buddhism and other new age concepts.
Similar to Echelon Shift, Ajanta.org provided informative
articles relating to the particular logos. Due to
the nature of the original site, Ajanta.org was
released with very few logos as compared to the
other two stores. However, this did tie in with
the store as it was branded as a boutique shop more
than an online t-shirt shop.