Dave Morrow was the 1991 NCAA National Player
of the Year, but he wasn't always a star. As a high
school defenseman from Detroit, Mich., Morrow lacked
knowledge of the game and polished skills. But in
high school he went to Top 205 recruiting camp anyway
in search of exposure to college coaches. There,
surviving only on unparalleled intensity and raw
athletic ability, Morrow drew the attention of Princeton
University coach Bill Tierney, who would later recruit
Morrow to Princeton. While at Princeton, Morrow
considered quitting the game, but after Tierney
convinced him to stick it out, he quickly developed
into one of the nation's best defensemen. He earned
first-team All-American honors in 1991 and 1992
and won the 1992 National Championship. During that
1992 season, Morrow's father noticed the large number
of aluminum shafts the players were using could
be easily bent. So he headed back to his Michigan
tubing business and produced four titanium poles.
Morrow and his teammates immediately fell in love
with them. The Tigers subsequent run to the title
created a buzz around the titanium shafts. Coaches
and players began calling, looking to get their
hands on the poles. The word spread and after graduation,
Morrow started Warrior Lacrosse, after some encouragement
from John Davie, who was starting a graphic design
business with his brother. Davie, who's still heavily
involved with Warrior, helped Morrow develop some
cutting edge advertisements. In one photo shoot
to promote Warrior Lacrosse, former Maryland goalie
Jim Beardmore got a little overzealous and nearly
fell off a cliff. In another, a live king cobra
started jumping and nearly left its cage. The risks
seem to have paid off. Now, Warrior is one of the
biggest manufacturers in the sport.
1992 – Princeton Junior Dave Morrow and his
dad develop the first titanium lacrosse shaft prototypes.
They are twice as strong and half the weight of
aluminum or wood. Morrow and his Princeton teammates
use these prototypes en route to the National Championship.
1993 – Dave Morrow starts Warrior lacrosse
in his Princeton dorm room. The name Warrior is
taken from his high school team in Michigan – the
Brother Rice Warriors.
1994 – Warrior's titanium shafts take the
lacrosse world by storm, becoming a must for all
defensive players at the NCAA level.
1998 – Warrior sponsors the victorious United
States National team at the World Games in Baltimore,
MD. This legitimizes Warrior as a true lacrosse
2004 – Warrior is acquired by privately-held
New Balance Athletic Shoe, Inc. Morrow stays on
as President and CEO.
2005 – Warrior acquires California-based
manufacturer Innovative Hockey and establishes Warrior
Hockey. Warrior hockey sticks are an immediate hit
in the NHL, and are quickly recognized as the highest
quality hockey sticks available.
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