Justice - Fashion Company Profile
Justice is the girls' apparel and accessories brand launched in 2004 for ages 7 to 14 - now a Bluestar Alliance brand sold online at shopjustice.com and at Walmart, after Ascena Retail Group sold it in November 2020 and its standalone stores closed by early 2021.
Company Snapshot
- Status
- Operating as a brand - all of its standalone stores closed by early 2021; the brand relaunched online at shopjustice.com and has been sold at Walmart since 2021
- Type
- Private - a brand of Justice Brand Holdings, formed by Bluestar Alliance, which acquired the brand from Ascena Retail Group in November 2020 for about $90 million
- Headquarters
- New York, New York, United States (brand owner Bluestar Alliance)
- Founded
- 2004, by Tween Brands, as the value-priced sister brand to Limited Too; its roots run to The Limited's Limited Too, introduced in 1987
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Company Profile
Current Justice products are sold online and through Walmart, linked above through the brand's own site; the shop box covers Justice products sold through Amazon and eBay. Everything on this page stays in product terms - the ranges, the sizes and the stores of each period. The earlier record - the Limited Too years, the 2004 Justice launch, the 2008 merger of the two brands and the 2009 Ascena step, when Justice stood alongside dressbarn and maurices - is kept in full on the history page.
The filing describes the design work behind the range in product terms. Creative teams developed the seasonal fashions for the tween age group, and the brand distributed catazines - its magazine-and-catalog hybrid - and direct mail pieces reaching millions of girls annually, alongside the stores and the website. In 2008 Justice shopping opened online in full, after a 2005 step that let customers view the in-store fashions online first. This rebuild keeps the record on the range, the channels and the company history, exactly as a directory profile should.
Justice History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Justice History & Historical Profile →Common Questions
Who owns Justice now?
Justice Brand Holdings, an entity formed by brand management company Bluestar Alliance, which acquired the brand's intellectual property from Ascena Retail Group in November 2020 for about $90 million.
Do Justice stores still exist?
No. All standalone Justice stores were wound down by early 2021 after Ascena's 2020 Chapter 11 filing; the brand relaunched online and has been sold at Walmart since 2021.
What does Justice sell, and for what ages?
Apparel and accessories for girls ages 7 to 14 - tops, bottoms, dresses, activewear and accessories, in product terms only on this page.
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