Canada Goose was founded in a
small warehouse in Toronto and has grown into one of the world's leading
makers of luxury apparel.
In the 1950's Sam Tick immigrated to Canada bringing
with him a strong entrepreneurial spirit. In 1957, he founded
Metro Sportswear Ltd., which specialized in woolen
vests, raincoats, and snowmobile suits.
Sam Tick's son-in-law David Reiss joined the company
in the 1970's and launched a new era for Metro Sportswear with the
invention of a volume-based down filling machine. David also
establishes the label Snow Goose, which later becomes
In the 1980's inspired by one of the coldest places on earth, the
Expedition Parka is developed to meet the unique need
of scientists at Antartica's McMurdo Station. It becomes standard
issue and gains the nickname "Big Red."
In 1982, Laurie Skreslet makes history as the first Canadian to
summit Mt. Everest, wearing a custom parka designed and manufactured by
Metro Sportswear. In 2011, this iconic “Big Mountain" jacket is
re-released as the Skreslet Parka.
Dani Reiss, son of David Reiss and grandson of Sam Tick, joins the
company in 1997 and in 2001 becomes President and CEO of Canada Goose.
Dani ignites the company’s growth and pledges to remain “Made in
Embracing Arctic adventure, Canada Goose partners with musher Lance
Mackey. He wins the Iditarod and the Yukon Quest dog sled races four
times each, making monumental world records along the way.
Canada Goose, which has long been the (un)official jacket of film
crews everywhere it’s cold, makes its on-screen debut in in 2004 with
two key films: The Day After Tomorrow and National Treasure.
With two-thirds of the world’s polar bears living in Canada, Canada
Goose in 2007 joins forces with Polar Bears International (PBI) and
launches the PBI Collection. Funds from every sale go to PBI to support
the conservation of polar bear habitats. Also in 2007, celebrating
the company’s 50th Anniversary, Canada Goose publishes the first Goose
People book – highlighting 50 people from around the globe who embody
the company’s values and lifestyle and inspire others through epic
In 2009, two inaugural Canada Goose Resource Centres are established
in the Canadian Arctic. The centres provide free fabrics, buttons,
zippers and other materials for Inuit sewers who hand-make jackets and
clothing for their families and community.
In 2010, Canada Goose acquires a Winnipeg-based manufacturing
facility to meet increased product demand and further solidifies its
Made in Canada commitment.
In 2011, Canada Goose continues to innovate by launching
lighter-weight products suitable for diverse climates and high-intensity
activities, including the HyBridge® Lite jacket, which wins the “Best
Backcountry Jacket" in the prestigious Gear of the Year awards from
In 2014, Canada Goose officially opens its Global Headquarters in
Toronto, significantly increasing manufacturing capacity. The company is
recognized by the federal government for employing 6% of the cut & sew
labour industry in Canada.
Above is just a few of the many accomplishments. Visit their
website to learn more at