Eddie Bauer Holdings, Inc. - fashion company profile on Apparel Search
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Established in 1920 in Seattle,
Eddie Bauer is a specialty retailer that sells high quality casual sportswear and accessories for the "modern outdoor lifestyle." The company believes that the Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service. Eddie Bauer products are available at approximately 370 stores throughout the United States and Canada, through catalog sales and online at www.eddiebauer.com. The company also participates in joint venture partnerships in Japan and Germany and has licensing agreements across a variety of product categories. Eddie Bauer employs approximately 10,000 part-time and full-time associates in the United States and Canada, and is headquartered in Bellevue, Washington.

Innovation, quality and an appreciation of the outdoors: The passions of their founder, Eddie Bauer, remain the cornerstone of the Eddie Bauer business today. In conjunction with innovative design and exceptional customer service, Eddie Bauer offers premium-quality clothing, accessories and gear for men and women that complement today's modern outdoor lifestyle. Whether it's classic outerwear, legendary down or casual denim and khakis, Eddie Bauer offers a full range of styles to complete the casual wardrobe. Rediscover Eddie Bauer, a legend in American sportswear, at one of the approximately 370 stores throughout the US and Canada, through seasonal catalogs or by visiting eddiebauer.com.

1920: First store is established in downtown Seattle and is called Eddie Bauer's Sport Shop.

1934: The company secures U.S. and Canadian patents on the Bauer Shuttlecock, which remains the standard for the sport today.

1936: Eddie Bauer manufactures an innovative goose down insulated garment, the Skyliner jacket.

1940: The Skyliner jacket is patented.

1942: U.S. Army Air Corps commissions the Eddie Bauer B-9 Flight Parka. More than 50,000 jackets were made and worn for warmth during altitude flights.

1945: Eddie Bauer issues first mail-order catalog.

1963: Eddie Bauer outfits Jim Whittaker, the first American to summit Mount Everest.

1968: Company founder Eddie Bauer retires, selling business to trusted friend and partner William Niemi and his son.

1970s: The company's focus shifts from expedition gear and apparel to casual lifestyle apparel.

1971: The company is sold to General Mills. National retail expansion begins in earnest.

1983: Eddie Bauer begins partnership with Ford to produce Eddie Bauer Edition Ford vehicles. The first Eddie Bauer Edition Ford rolls off the assembly line in 1984.

1988: Spiegel purchase Eddie Bauer from General Mills.

1993: Eddie Bauer launches first catalog in Germany.

1993: Eddie Bauer expands internationally with the formation of Eddie Bauer Japan, a joint venture partnership designed to develop and operate Eddie Bauer stores and catalogs in Japan.

1996: Eddie Bauer launches eddiebauer.com, establishing a third channel of distribution to complement the retail and catalog divisions.

2003: Eddie Bauer's parent company, Spiegel Inc, files for Chapter 11 reorganization

2005: Eddie Bauer Holdings, Inc. formed as result of Spiegel reorganization. First Board of Directors formed. Eddie Bauer becomes a stand-alone company for the first time in 34 years.

2007: Neil Fiske is named Chief Executive Officer.

2009: June 17, 2009 Eddie Bauer announced that it has voluntarily initiated proceedings under Chapter 11 of the U.S. Bankruptcy Code in the U.S. Bankruptcy Court in Delaware.  They stated in their press release, "We have made good progress on our turnaround strategy of returning Eddie Bauer to its heritage as an active outdoor brand and have exciting new product launches on the way to market, including First Ascent, our return to expedition-grade outerwear and gear. Unfortunately, a crushing debt burden placed on the Company from the Spiegel reorganization in 2005, combined with the severe, prolonged recession, have left us with no choice but to use this process to reduce the debt load on the business."  In addition, they stated in the press release, "The Company has entered into an asset purchase agreement with an affiliate of CCMP Capital Advisors, LLC ("CCMP Capital") to buy the Company's assets through a bankruptcy process, subject to an auction and Bankruptcy Court approval".

Learn more about Eddie Bauer on the Plus Dragon fashion scales.
 

 ML62409: Eddie Bauer

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