Established in 1920 in Seattle,
Eddie Bauer is a specialty retailer that sells high
quality casual sportswear and accessories for the
"modern outdoor lifestyle." The company believes that
the Eddie Bauer brand is a nationally recognized brand
that stands for high quality, innovation, style and
customer service. Eddie Bauer products are available at
approximately 370 stores throughout the United States
and Canada, through catalog sales and online at
www.eddiebauer.com. The company also participates in
joint venture partnerships in Japan and Germany and has
licensing agreements across a variety of product
categories. Eddie Bauer employs approximately 10,000
part-time and full-time associates in the United States
and Canada, and is headquartered in Bellevue,
Innovation, quality and an appreciation of
the outdoors: The passions of their
founder, Eddie Bauer, remain the cornerstone of the
Eddie Bauer business today. In conjunction with
innovative design and exceptional customer service,
Eddie Bauer offers premium-quality clothing, accessories
and gear for men and women that complement today's
modern outdoor lifestyle. Whether it's classic
outerwear, legendary down or casual denim and khakis,
Eddie Bauer offers a full range of styles to complete
the casual wardrobe. Rediscover Eddie Bauer, a legend in
American sportswear, at one of the approximately 370
stores throughout the US and Canada, through seasonal
catalogs or by visiting eddiebauer.com.
1920: First store is established in downtown Seattle
and is called Eddie Bauer's Sport Shop.
1934: The company secures U.S. and Canadian patents
on the Bauer Shuttlecock, which remains the standard for
the sport today.
1936: Eddie Bauer manufactures an innovative goose
down insulated garment, the Skyliner jacket.
1940: The Skyliner jacket is patented.
1942: U.S. Army Air Corps commissions the Eddie Bauer
B-9 Flight Parka. More than 50,000 jackets were made and
worn for warmth during altitude flights.
1945: Eddie Bauer issues first mail-order catalog.
1963: Eddie Bauer outfits Jim Whittaker, the first
American to summit Mount Everest.
1968: Company founder Eddie Bauer retires, selling
business to trusted friend and partner William Niemi and
1970s: The company's focus shifts from expedition
gear and apparel to casual lifestyle apparel.
1971: The company is sold to General Mills. National
retail expansion begins in earnest.
1983: Eddie Bauer begins partnership with Ford to
produce Eddie Bauer Edition Ford vehicles. The first
Eddie Bauer Edition Ford rolls off the assembly line in
1988: Spiegel purchase Eddie Bauer from General
1993: Eddie Bauer launches first catalog in Germany.
1993: Eddie Bauer expands internationally with the
formation of Eddie Bauer Japan, a joint venture
partnership designed to develop and operate Eddie Bauer
stores and catalogs in Japan.
1996: Eddie Bauer launches
eddiebauer.com, establishing a third channel of
distribution to complement the retail and catalog
2003: Eddie Bauer's parent company, Spiegel Inc,
files for Chapter 11 reorganization
2005: Eddie Bauer Holdings, Inc. formed as result of
Spiegel reorganization. First Board of Directors formed.
Eddie Bauer becomes a stand-alone company for the first
time in 34 years.
2007: Neil Fiske is named Chief Executive Officer.
2009: June 17, 2009
Eddie Bauer announced that it has voluntarily initiated
proceedings under Chapter 11 of the U.S. Bankruptcy Code
in the U.S. Bankruptcy Court in Delaware. They stated
in their press release, "We have made good progress on
our turnaround strategy of returning Eddie Bauer to its
heritage as an active outdoor brand and have exciting
new product launches on the way to market, including
First Ascent, our return to expedition-grade outerwear
and gear. Unfortunately, a crushing debt burden placed
on the Company from the Spiegel reorganization in 2005,
combined with the severe, prolonged recession, have left
us with no choice but to use this process to reduce the
debt load on the business." In addition, they stated in
the press release, "The Company has entered into an
asset purchase agreement with an affiliate of CCMP
Capital Advisors, LLC ("CCMP Capital") to buy the
Company's assets through a bankruptcy process, subject
to an auction and Bankruptcy Court approval".