Levi Strauss &
Co. launched the
brand in Asia
– the company's first brand launched outside of
the United States. "Denizen"
means "inhabitant": living in a place,
living on earth, and belonging to a community of
friends and family. The dENiZEN™ product
collection is designed with the standards of construction
and craftsmanship that have made Levi Strauss &
Co. famous around the world. The dENiZEN™
brand from Levi Strauss & Co. is outfitting
consumers today with great-fitting, quality jeanswear
and other fashion essentials at affordable prices.
March 19th, 2011, the dENiZEN™
brand officially launches in
the United States
with a new line of jeans available exclusively at
Target® stores and on Target.com. In stores
now, dENiZEN™ jeans are specifically designed with
the Target® consumer in mind and feature premium
fabrics, finishes and fits. Fashionable dENiZEN™
styles are offered for men, women, boys and girls
at a great value.