Designer Amanda Brotman has a personal connection with the World Wildlife Fund after visiting Africa during the Summer of 2008 resulting in her passionate desire to work directly with wildlife protection organizations.  During her trip to Kenya she was given the opportunity to visit local villages and learn more about the initiatives that are being set up to help support their economy and to further develop education and jobs. 

During the Safari, her group encountered a life changing experience when given the task of helping nurse a baby cheetah back to health after his mother was tragically killed, with the baby cub left on its own to survive.

World Wildlife Fund: For more than 45 years, WWF has been protecting the future of nature. The world's leading conservation organization, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally. WWF's unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.