As part of GDS 2008, International Event for Shoes & Accessories, 100 young designers will present their original collections in the unconventional Young Fashion Area
design attack
alongside selected, more established labels. With the theme 'sOULEXPRESS
, the
design attack
section will feature independent fashion, urban and streetwear as well as accessories and other trendy lifestyle products in a real 'soul-city
setting. Exhibitors such as Gumbies from the United Kingdom , HOKKA from Germany and the German brand Buygo have already registered to take part.
design attack
is an important part of GDS's promotion of young talents.
We provide young designers and international buyers with a suitable communication platform that adapts to the spirit of the age,
commented Kirstin Deutelmoser, Project Director of GDS. The event will take place from September 12
14, 2008 at the fairgrounds in D'sseldorf , Germany .

  After the re-organization of GDS,
design attack
will now be close to the
urban fresh
and
urban active
areas in Hall 3. Popular, mainstream lifestyle and fashion brands such as Skechers, Yellow CAB and Tatonka will showcase their urban and sporty shoe fashions in the immediate vicinity of
design attack
.

 
design attack
will have an extraordinary hall design. A train station concourse with a railway carriage and tracks will be the event area, where dancers will present daily SOUL EXPRESS performances. Three themed
main streets
will lead visitors through Soul City : 5th Avenue , Disco Street and the Bronx . The booth will be designed as stores lining these streets in the matching colors brown, white, black and orange. Another highlight will be the SOULEXPRESS Party on September 12 in the evening.

  To draw special attention to particular young designers, the 'sOULEXPRESS Fashion Award 2008
will be presented in the categories
Best Outfit
and
Best Shoe
on September 14. The winners will get a free
design attack
booth at the March 2009 GDS. In addition, the Main Association of the German Footwear Industry (HDS) will award the
Footwear Fashion Future Award
in cooperation with Messe D'sseldorf at GDS.

  For further information on visiting or exhibiting at GDS 2008, contact Messe D'sseldorf North America, 150 North Michigan Avenue, Suite 2920 , Chicago , IL 60601 . Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com. Or visit the web site http://www.mdna.com