TRANSLATING NEW MATERIALS
INTO FUNCTION : Materials At WSA Event Workshop
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author, designer, educator, and internationally-recognized authority on
materials and their application in design, will educate workshop
attendees on how to discover new materials to meet design and functional
needs, as well as how to understand their aesthetics and usability.
Lefteri will also demonstrate how to improve marketability and the
production process, and will share insight on how to develop, design and
resource products to be lightweight, eco-friendly, and innovative.
Lefteri's experience within the industry is immense, boasting recent
clients such as ExxonMobil, Land Rover/Jaguar, Philips, Design
Singapore, Samsung, Ciba and ASM International. His published books,
in any industry and staying ahead is all about innovation, and the
footwear and accessories industry is no different. To achieve that
desired market standout, designers and manufacturers must constantly
search for the next big idea and this could come from industries outside
of traditional footwear,
About Materials at WSA
Materials at WSA, which launched in February 2008 alongside The WSA Show, expands the breadth of this industry marketplace to include the supply chain by focusing on materials, design, components, technology and sourcing alongside the finished product, becoming easily accessible to brand and retail leaders. The show, held concurrently with The WSA Show and The Collections at WSA, attracts product development, design and sourcing executives and their teams, and represents the source of products, services and information for the footwear supply chain in the U.S.
For more information on Materials at WSA, please visit Materials at WSA.
This article is called Translating New Materials, if you are actually
looking for information to for
labels, you should check the care label section...
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