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Premium International Fashion Trade Show Berlin July 2011
Fashion Event Article Posted July 1, 2011

  

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PREMIUM ORDER DÜSSELDORF will take place this season for the first time at the Old Paper Factory with its 3,000 square meters in the harbor of Düsseldorf.

Premium International Fashion Trade Show Berlin July 2011

Built in the year 1911, the Old Paper Factory is an impressive structure with its enormous halls, endlessly high ceilings, concrete, metal, brick walls, abandoned train tracks and the ultimate view of the harbor. With the move to this new location, PREMIUM ORDER DÜSSELDORF is now also relocating to a site with industrial charm.

"Our events awaken emotions with the contrast between the exclusivity of the fashion and the raw, industrial backdrop where we present the fashion", is how Anita Tillmann explains the choice for the PREMIUM locations. "It was like that in the tunnel underneath Potsdamer Platz and, in the meantime, it's become a trademark of PREMIUM events."

The Old Paper Factory not only exudes charm, but, above all, also offers logistical advantages – easy access and departure right up to the front of the hall, ample parking opportunities and proximity to the showrooms in the harbor.

The Mercedes-Benz Shuttle Service, which PREMIUM also provides for the Order events, makes it easier for the retailers to visit all of the relevant locations – with stops at Kaiserswerther Strasse, Plange Mühle and showrooms at the harbor, to mention but a few.

The exhibitions spaces at the Old Paper Factory are already booked out. Over an area of approximately 3,000 sq.meters, a high-quality mix of womens' and mens' collections, denims and accessories will be presented – from classy to progressive.

"The response to the new location was fantastic. PREMIUM accompanies exhibitors and retailers through the entire order season – from Berlin to the order events in Düsseldorf and Munich, our clients find a relevant, curated brand portfolio and a sophisticated work atmosphere everywhere. We pick up the client and offer him the highest quality and service at all of our events", is how Norbert Tillmann describes the umbrella brand concept of PREMIUM.

PREMIUM ORDER DÜSSELDORF I July 23 – 26, 2011 I Fringsstrasse 13, 40221 Düsseldorf

WOMENSWEAR
Anecdote • Antonia Zander • Avoca • Alpha • Bramante • Bobi Los Angeles • Carolina K • Cecilia de Bucourt • Coatpeople • Connemara • Custommade • Dimitri by D.P. • DL1961 • Elise Gug • flip*flop • Franklin&Marshall • GAS Jeans • Holubar • Hugenberg • Imperial • JFour • Kilian Kerner • Kilian Kerner Sense • King Kong • Kokun • L'autre Chose • Lala Berlin • Lanius • Lipsy • Lucky de Luca • Marc Stone • Mark and Estel • Mason‘s • Michalsky • Modfitters • Motel • My Flowers Of Life • North Sails • Northland • Odd Molly • Parker • Please • Pool • Qi New York • Raffauf Rainwear • Rika • Schacky + Jones • Sebastian Ellrich • Sky • Soho de Luxe • Space • Tan's • Tramarossa • vested • Villa Gaia • Vogt + Königin • etc.

MENSWEAR
Alpha • Connemara • DL1961 • Franklin&Marshall • GAS Jeans • Holubar • J.W.Tabacchi • Jey Coleman • JFour • Joe Black • Kilian Kerner • Lucky de Luca • Luigi Borrelli Napoli • Mason‘s • Mc Alson • MMX Germany 2010 • Modfitters • Moorer • North Sails • Ossa • Pool • Prince Peter Collection • San Francisco • Soho • Stewart • Tramarossa • Wool & Co. • Wrangler Blue Bell • etc.

ACCESSORIES & SHOES
19 Andrea's 47 • Alles aus Liebe • ADAX • Apepazza • Avoca • B-Low the Belt • Ballerinas Club • Bedstü • Biviel • Blank+Studs • brand9 • Bunker • Calvin KleinJeans Shoes • Casimier • Chie Mihara • CK Calvin Klein Shoes • Culti • Custommade • Desiree Lai • Dimitri by D.P. • Emma Brown • Fab by Fabienne Chapot • Fausto Colato • Fausto Santini • flip*flop • flip*flop MURKUDIS • Fratelli Rossetti • Frey Boots • GAS Jeans • Gem Kingdom • Hugenberg • Hunter • IXOS • Jago • Jo Ed by José Urbina • Kilian Kerner Senses • L'autre Chose • Lala Berlin • LUA • Luigi Borrelli Napoli • MAD • Maloles • MAO • Marc Stone • Mc Alson • Michalsky • MOMA • Monoway • MP Socks • My Flowers Of Life • Mystique • n.d.c. made by hand • Nina Peter • North Sails • numero 10 • Officine Creative • Pacific Heights • Pantofola D´Oro • Parce Que! • Plomo O Plata • Pyaar • Regis Ales • Rika • RL22 • Shaw Lux • Shoe Colour • Shoo • Silvano Sassetti • Sylvie Eder girlsbestfriends • titiMadam • toosha cashmere • UNICA by Sirena • Vanessa Baroni • Villa Gaia • Vive la Difference • Vudu • xyxyx* • Yosi Samra • etc.

If you know how to read German, you may find the following version of the news an easier read.

Die PREMIUM ORDER DÜSSELDORF bespielt diese Saison erstmalig die Alte Papierfabrik auf 3.000 qm Gesamtfläche im Hafen von Düsseldorf.

Erbaut im Jahr 1911, besticht die Alte Papierfabrik durch ihre riesigen Hallen, endlos hohen Wände, Beton, Metall, Ziegelmauern, stillgelegten Bahngleise und den ultimativen Blick auf das Hafenbecken. Mit dem Umzug folgt nun auch die PREMIUM ORDER DÜSSELDORF in eine Location mit industriellem Charme.

„Unsere Veranstaltungen wecken Emotionen durch den Kontrast zwischen der Exklusivität der Mode und der rauen, industriellen Kulisse, in der wir die hochwertigen Kollektionen präsentieren", erklärt Anita Tillmann die Wahl der PREMIUM Locations. „Das war im Tunnel unter dem Potsdamer Platz schon so und ist inzwischen ein Markenzeichen der PREMIUM Veranstaltungen."

Die Alte Papierfabrik hat aber nicht nur Charme, sondern bietet vor allem logistische Vorteile – einfache An- und Abfahrt bis direkt vor die Halle, ausreichend Parkmöglichkeiten sowie die unmittelbare Nähe zu allen Showrooms im Hafen.

Der Mercedes-Benz Shuttle Service, den die PREMIUM zu den Orderveranstaltungen zur Verfügung stellt, erleichtert den Händlern den Besuch aller relevanten Locations mit Haltestellen an der Kaiserswerther Straße, Plange Mühle, Showrooms im Hafen, um nur einige wenige zu nennen.

Die Flächen der Alten Papierfabrik sind bereits ausgebucht. Auf 3.000 qm Fläche wird ein hochwertiger Mix an Damen- und Herren-Kollektionen, Denims und Accessoires präsentiert – von edel bis progressiv.

„Die Resonanz auf die neue Location war großartig. Die PREMIUM begleitet Aussteller und Händler durch die ganze Ordersaison – angefangen in Berlin bis hin zu den Orderveranstaltungen in Düsseldorf und München, finden unsere Kunden überall ein relevantes, kuratiertes Brandportfolio in anspruchsvoller Arbeitsatmosphäre. Wir holen den Kunden ab und bieten ihm höchste Qualität und Service auf allen unseren Veranstaltungen", beschreibt Norbert Tillmann das Dachmarkenkonzept der PREMIUM.

PREMIUM ORDER DÜSSELDORF I 23. – 26. Juli 2011 I Fringsstrasse 13, 40221 Düsseldorf

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