Buzzflikr Launches New PR Co-op for
Emerging Fashion Brands
Fashion Article Posted April 6, 2008
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The most challenging aspect of launching and growing a fashion brand is connecting with the media and creating enough buzz to attract a following. For decades the model has remained pricey, out of reach, and unchanged
A Los Angeles based team of savvy professionals
have a simple mission: revolutionize the public relations industry.
Utilizing Web 2.0 technology, trend insight and targeted public
relations expertise, three young entrepreneurs have launched
cutting edge PR that doesn't take itself too seriously. Buzzflikr is
a co-op for media exposure that promises to
Buzzflikr is a collaborative online forum for media exposure, marketing and brand building. Utilizing technology developed for social networks and blogs, this option is affordable due to a self managing concept, aiming to level the playing field for media relations efforts. Media reps can access online news, company profiles and product images from emerging fashion brands. Members will set PR goals and be guided to create an effective PR campaign to meet them, giving their budding brand the visibility needed to flourish.
Not surprisingly, this innovative model was
conceived at Fashion Business Inc., where the founding Buzzflikr
team teaches seminars and provides support for its members. Frances
Harder, founder and president of FBI, is enthusiastically endorsing
Scally, who recently completed FBI's newly
redesigned website, has spent months developing the Buzzflikr
platform. By invitation, a handful of FBI member brands have been
invited to test the site's functionality and upload interface during
the beta phase, going live in time for February Market Weeks. Incorporating the best of hands-on media pitches and insight with
the benefits of today's technology creates a highly effective PR
campaign for brands, and a fresh easy way editors can see what's hot
Learn more about Buzzflikr at their website.
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