Beautiful Losers. The New Brand for People Who Are
Proud of What They Are.
re young. They
re innovative. And they don't care about
norms. When the three founders of boNhoM decided to start
producing their own line, they all still had great paying jobs.
But one thing was missing: the feeling to be creating something
of their own, something good, something to remember.
So they quit. And started producing their first t-Shirts. They
knew from the beginning, that it
d have to be good quality, fair
conditions and fair prices. Their first collection included two
models, made of fair-trade cotton, created by local designers,
and for sale at a price of 29 Euro. That was in 2007.
By now, the set has grown to 24 pieces and two collections a
year. boNhoM shirts are available in a dozen shops in Germany
and Switzerland and of course online, too. And still they stick
to their principles of production and even more: now the shirts
are not only fair-trade and created by local designers but the
cotton is organic as well. And every penny they earn by selling,
they put back into the business. And that's exactly where their
healthy growth comes from. It's an idea. And it's an ideal. Hard
to find these days.
They call their shirts
Fashion for Beautiful Losers
. I say if
you have the courage to do what the guys of bonhom have done and
start living your dream, you're a winner. To those who know
potential when they see it. And all the others
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2009 Fashion Articles -
March 2009, April
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