bebe is the go-to destination for
chic, contemporary fashion. The brand evokes a mindset - an
attitude, not an age. It's a true original, always defining
fashion's next stride forward. Designed for the confident, sexy,
modern woman, bebe is a global label that embodies a sensual,
sophisticated lifestyle. Chairman and Founder Manny Mashouf
opened the first bebe boutique in 1976 in San Francisco.
Recognizing a demographic that was neither junior nor bridge,
Manny created the first contemporary fashion brand. Over 40
years later, bebe has established itself as one of the world's
top fashion retailers.
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