Fashion Terms — the Apparel Search fashion terminology directory
Fashion mags — fashion magazines — keep the industry current: consumer titles show the trends, and trade publications carry the business news insiders need. Accessories Magazine, founded in 1908, is the example detailed here: a leading publication of the accessories business, acting as a conduit between the retailer and the manufacturer with trends, statistics, roundtables, retail profiles and merchandising guidance.
Fashion Mags - Terms of Interest to the Fashion Industry
Fashion Terms Fashion Terms Directory Fashion Terms by Category Fashion Apparel Magazine Fashion Magazines Online Fashion Magazines
Industry insiders and
those looking to break into the fashion and/or beauty biz should
certainly stay current with the latest clothing business news. In
addition to making a habit of checking
Fashion Newspaper and
Apparel Magazine, Apparel
Search advises fashion insiders to stay current with these industry
trades.
Focus
on Shoes provides practical information, resources, and insights
that can help industry insiders achieve business success and personal
satisfaction. In addition to its many pages of well-illustrated
information about trends, the magazine includes a trade show calendar,
information on retail and merchandising, and more.
Mann Publications/Fashion Mannuscript
started as a 4-page newsletter and has since �evolved� into a
monthly magazine distributed throughout the U.S., with extensive photo
coverage of important industry events, informative columns by experts in
the community, and profiles of the people and companies at the top of
all industry-related fields.
WWD
Often called "the fashion bible," Women's Wear Daily serves as the voice of authority, international newswire, and agent of change for the fashion, beauty, and retail industries. First and foremost, WWD is dedicated to providing a balance of timely, credible business news and key women's fashion trends to a dedicated readership. This readership includes retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, socialites, and trend makers. As the marketplace has become more complex, the need for information and competitive intelligence has become more acute. The common thread of WWD's community is the business of style and fashion.
By Regina Cooper
Do you enjoy reading fashion mags? Well, a good place to search
for them would be at the
Fashion Magazine
Search page.
Did you know that fashion mags are available both online and offline?
The two families of fashion magazine do different jobs. Consumer magazines translate the season for shoppers: editorials, celebrity coverage and shopping pages that create desire. Trade magazines serve the professionals behind the clothes, reporting sales figures, executive moves, sourcing changes and category performance. A buyer reads both — the consumer titles to see what customers will ask for, the trades to decide what to stock and from whom.
Print circulations have shrunk, but the magazine form survived by moving: titles now publish daily online, through newsletters, podcasts and social channels, while the flagship print issue remains the prestige object. The newsletter and podcast entries in this directory cover the successor formats; the fashion magazine's editorial authority — editors selecting and explaining the season — remains the core of all of them.
Magazines about fashion — both the glossy consumer titles that present trends to shoppers and the trade publications that report the business of fashion to the people who work in it.
A publication written for an industry segment rather than the public. Accessories Magazine, for example, devotes its editorial entirely to accessories so retailers can plan their accessories programs with timely trends and statistics.
Because the trades follow the retailers, trends, companies, people and events shaping the business — information that planning, buying and selling decisions depend on.