Why does celebrity style play such a key
role in the fashion industry?
Every year many of us anxiously await
Oscar awards. Not only do we want to find out which film
directors, actors, and actresses are being awarded a prestigious
Oscar, but we also want to see what's being worn on “The Red
Carpet." Here, glamorous stars from
Katherine Heigl to
Cameron Diaz, and beyond, sashay down the carpet dressed in
exquisite gowns created by the industry's most renowned
designers. As each star poses in the latest designer gown, the
media feverishly captures snapshots of what each one is wearing.
When the images are released through magazines and other media
venues, the reporters are sure to mention which designer
outfitted each star studded celebrity.
Whether its Swank's elegant black
Versace gown or Heigl's eye-catching red silk georgette
Escada gown accented with a sophisticated one-shoulder design,
we'll be sure to see other designers fashion pieces that were
inspired by these often extravagant creations.
Moving far beyond The Red Carpet, even
the more casual looks sported by celebrities seem to draw a
frenzy of media attention. As these stars perform mundane tasks
such as grabbing their Starbucks on a Saturday morning, taking
their children out for a trip to the park, or strolling the
New York's Soho scouting the next must-have apparel or
accessory item, the media is always on the lookout to see what
they're wearing. Undoubtedly the
brands they wear and the styles they flaunt will eventually
influence the general public.
What is the
industry's obsession with these stars? Marketing executives
and fashion designers are certainly aware of the influence
celebrities have on the general public, which is why stars (who
really don't really need the complimentary clothing), are often
gifted an item of clothing or an accessory--whether its an
expensive designer item or a simple t-shirt embellished with a
Superwoman logo. What the stars are seen wearing on the pages of
the latest fashion magazines are sure to create interest and
demand among consumers.
Star power certainly goes a long way. In
fact, as a way to promote specific items, many star studded
events and fashion shows distribute gift-bags, which are
commonly referred to as “swag" among industry insiders. At the
recent shows in New York City, designer Alexander Wang gifted
his guests a white tank top from his new collection called “T."
Apparently, this white tank has been worn by style setters such
as editors, buyers, and stylists. As they mingle in their social
circles, they create buzz about specific items. This industry
buzz turns out to be an effective form of advertising, which is
why a trend can often be traced back to a celebrity or even an
editor, stylist, or buyer.
By Regina Cooper