Apparel Magazine Website
The magazine directory at ApparelMagazine.com, planned since the late 1990s
The Apparel Search Company launched a website called Apparel Magazine, which can be viewed at www.ApparelMagazine.com. Apparel Magazine is a directory of apparel industry magazines, fashion magazines and style magazines - a guide to the trade and consumer press of the fashion business, built for readers who want to find the right publication rather than stumble on it.
The Apparel Magazine website is one of the company's earliest planned websites: it had been under development since the late 1990s before it finally launched. That long gestation shows in its scope. It was planned not as a single list but as a reading hub for the industry, and it still carries that wider set of routes today.
Magazine and Reading Routes
A Directory of Apparel Magazines
The core of the site is its directory of apparel magazines - the trade publications the industry reads to follow business news, sourcing, retail and technology - together with fashion magazines and style magazines aimed at consumers and enthusiasts. Trade and consumer titles serve different readers, and the directory keeps both, because the industry reader often needs the consumer title too: it is where trends surface first.
If you enjoy reading about fashion, the Apparel Magazine website is a starting point for finding reading material by subject. A designer, a retailer and a student asking for 'a fashion magazine' usually mean three different publications, and a directory organized by the industry's own categories gets each of them to the right shelf faster than a general search.
More Than Magazines
In addition to providing a directory of apparel magazines, the guide provides links to several other fashion resources, such as apparel industry portals, business-to-business guides, databases and more. The idea is that a reader who arrives hunting a magazine often also needs the directory, the database or the portal next to it, and the site keeps those doors in the same hallway.
The same hub gives easy access to fashion books, fashion blogs and fashion newspapers, so the main forms of fashion reading sit within a click of each other. Several of those forms have their own pages in this section of Apparel Search - the Fashion Books page and the Fashion Blog page among them - for readers who want to know how each companion site is put together.
Reading the Industry
Fashion runs on information as much as on fabric. Buyers read for market direction, manufacturers read for technology and compliance, designers read for trend and textile news, and all of them read the consumer press to see what their customers will ask for next season. A magazine directory sounds humble next to the industry's glamorous outputs, but it is infrastructure: it is how the reading gets found.
That is the role Apparel Magazine was planned to fill from the late 1990s onward, and the role it keeps. Readers interested in reading about fashion or the apparel industry can start there and branch outward to the portals, databases, books, blogs and newspapers the hub connects.
Common Questions
What is the Apparel Magazine website?
A directory of apparel industry magazines, fashion magazines and style magazines launched by the Apparel Search Company at www.ApparelMagazine.com. It also links to apparel industry portals, business-to-business guides, databases, fashion books, fashion blogs and fashion newspapers.
When was Apparel Magazine planned?
It is one of the Apparel Search Company's earliest planned websites and had been under development since the late 1990s before it finally launched.
Where can I browse fashion magazines on Apparel Search itself?
Through the Fashion Magazines route linked at the top of this page, and through the magazine directory at ApparelMagazine.com.
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