Apparel Search Company Websites

Have you been sitting around all day wondering what other websites have been developed by the Apparel Search Company? Probably not - but here is the answer anyway. This page is the first of four listing the company's apparel industry websites: the companion sites built around Apparel Search over the years, each with its own subject, its own system and, in many cases, its own page in this section explaining how it works.

Apparel Search itself is the company's first and largest website to date - the foundation of the company, and the site you are on now. The companion sites grew out of it one subject at a time: a magazine directory here, a modeling directory there, an employment site, a blog. Some still run; others have closed, been sold or been folded back into Apparel Search, and their pages in this section say which. The four pages of this series together are the map of the whole family.

The Reading and Viewing Sites

This first page leads with the sites built for readers and viewers. Apparel Magazine is the directory of apparel industry, fashion and style magazines, planned since the late 1990s. Fashion Books gathers fashion-relevant publications - design, pattern making, sewing, modeling and career titles. Fashion Week Photos and Fashion Week Videos cover the shows in images and in motion, the two forms in which fashion week is most consumed.

The Fashion Blog entry covers the company's blogging - its own fashion blog and the FashionBlog.us site that was combined with the Fashion Salad blog. Together these five sites are the family's publishing shelf: the places the company organized other people's fashion media and, in the blog's case, produced its own.

The People Sites

Two more entries on this page are about the industry's people. The Clothing Model Directory, launched in February 2005 at ClothingModel.com, is the directory for the modeling industry - models, photographers, hair stylists and makeup artists. The jobs shelf holds Apparel Jobs, the employment site that pulls listings from several other job sites, and Fashion Job Search, its sister employment site.

People sites differ from reading sites in one important way: their content walks in the door. A directory of models or a board of job listings is only as good as the members who join and post, so these sites were built as systems - profiles, listings and databases - rather than as pages to read. Their own description pages in this section explain each system on its own terms.

One Subject, One Site

The pattern behind the whole family is visible from this page: when a subject grew big enough inside Apparel Search, it was given a site of its own, with a name that said exactly what it was. Magazine, books, models, jobs, blog - each companion site is a directory subject promoted to an address.

Not every promotion lasted. Fashion Christmas, to take the seasonal example linked below, moved back into the Terms section of Apparel Search as a glossary subject. Sites were closed, sold or merged as the company's focus shifted, and pages 2 through 4 of this series - linked in the series block at the bottom of this page - continue the list with the rest of the family, including the long roll of sites that closed in 2013.

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