Fashion Week Photos Website
The photo guide at FashionWeekPhotos.com
Fashion Week Photos was the Apparel Search Company's fashion industry photo website, viewable at www.FashionWeekPhotos.com. It was a guide to finding photographs and images relevant to fashion - a single destination for the imagery the industry produces at its events.
Fashion photos on the site were primarily from fashion week events around the world; the site also placed fashion images from other events in addition to fashion weeks, so its scope was fashion photography as a whole, organized around the weeks that generate most of it.
Fashion Week Routes
A Guide to Fashion Photography
The site's job was discovery: a guide to find photographs and images relevant to fashion. Fashion weeks produce imagery faster than any other part of the industry - runway looks, backstage work, street style at the venues - and they produce it in dozens of cities on a seasonal calendar. A guide that gathered the sources of that photography served designers checking coverage, PR companies tracking their shows, publications sourcing images and fans following collections.
Its sister record on this site, Fashion Week Videos, did the same job for moving images, with a search engine and a directory organized by season, designer and event; the two sites divided fashion week's record between stills and film.
An Open Invitation to Image Holders
The site asked for contributions: if you are a photographer, fashion designer, PR company or any other organization with an inventory of fashion-relevant photos, you were asked to consider providing images to the Fashion Week Photos website. That invitation is the directory instinct applied to photography - the guide is worth more when the industry's own image holders feed it.
The standing routes from this page lead to Apparel Search's fashion week section and its fashion images pages, where the photo coverage of the industry continues inside the main site.
The guide also had an archival instinct. Fashion week photography is produced for the moment - a collection seen this season - but its value compounds: last year's runway becomes this year's reference for a silhouette's evolution, and a designer's early shows become the record of a career. A photos guide that kept event imagery findable, season after season and city after city, served that longer use as well as the immediate one - for editors researching a trend's history, for students learning how a house's style developed, and for the photographers whose work filled its pages.
Common Questions
What was the Fashion Week Photos website?
The Apparel Search Company's guide to photographs and images relevant to fashion, at FashionWeekPhotos.com - primarily fashion week events around the world, plus fashion images from other events.
Who was invited to provide images?
Photographers, fashion designers, PR companies and any other organization with an inventory of fashion-relevant photos - the site was built as a guide fed by the industry's image holders.
How did it relate to Fashion Week Videos?
As the stills half of a pair: Fashion Week Photos guided photography while Fashion Week Videos, its sister site, guided fashion video with a search engine and a directory by season, designer and event.
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