Fashion Blog Website

The Fashion Blog website, at www.FashionBlog.us, was one of the Apparel Search Company's blog addresses - a dedicated domain for the company's fashion blogging. It did not stay a separate publication for long: the Fashion Blog website was combined with the Fashion Salad blog website, at apparel-magazine.blogspot.com, and readers looking for the blog today are pointed there and to the description of Fashion Salad in this section.

This short page records that combination and places the blog in the family around it: the company's own fashion blog at blog.apparelsearch.com, linked in the references below, and the guide's Fashion Blogs coverage, linked above, which treats fashion blogging as an industry subject in its own right.

FashionBlog.us and Fashion Salad

A separate blog domain makes sense when a publication expects its own audience, its own name recognition and its own archive. Combining two blogs makes sense when the audiences overlap and the writing effort is better spent on one stronger publication than on two thin ones. FashionBlog.us took the second path: its content line was folded into Fashion Salad, the blog published under the apparel-magazine blogspot address.

The combination is typical of the blog era this page records. Blogs were cheap to start and easy to multiply - the Company Websites page 3 lists six of the family's blog titles - and the natural second phase was consolidation, as the strongest titles absorbed the rest. Fashion Salad, described on its own page in this section, is the survivor this blog points to.

The Company's Own Blog

Above the blogspot layer sits the company's own fashion blog, at blog.apparelsearch.com - the publication that carries the Apparel Search name directly and continues today, with posts on the industry, its history and its people. Where FashionBlog.us and Fashion Salad were experiments in named offshoots, the main blog is the permanent record: the place new posts in the company's voice actually appear.

Readers who arrived at this page looking for fashion blogging to read should start there. Readers looking for fashion blogging to study - the blogs of the wider industry as a subject - should take the Fashion Blogs route above into the guide's coverage of fashion blogs as a category.

Blogs in the Websites Family

Blogging earned its own entry in the websites family because blogs did something directories cannot: they published in time. A directory is organized by subject and stands still; a blog is organized by date and moves. Trend pieces, event coverage and opinion - including the company's own commentary on the industry's changes - needed the moving form.

The Fashion Blog website's short life and quick combination into Fashion Salad is that era in miniature: start several, keep the ones that gather readers, fold the rest in without ceremony. Its name and its destination are recorded here so the trail from the old address to the surviving publication stays walkable.

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