Apparel Search Media

Apparel Search Media was created to provide a central point for the various Apparel Search Company websites - for a time it was used as the single location for the company's contact forms and the like. In December 2018, the ApparelSearchMedia.com website was retired, and this page keeps its record, including the guide it carried to what fashion media is and how the company works within it.

Apparel Search is an online media company that specializes in the fashion industry, with reach across many platforms. During the past several years the media industry has grown far beyond traditional bounds: newspapers, radio broadcasting and television, once the most critical categories, are now dwarfed by modern possibilities - the internet, social networks and mobile devices are compelling tools used daily by today's fashion companies.

At the Heart of Fashion Media

What is at the heart of fashion media? Fashion journalists and fashion photographers. A fashion magazine, newspaper or blog would not last long without qualified writers and photographers. Fashion journalism is an umbrella term for all aspects of published fashion media: it includes fashion writers, fashion critics and fashion reporters, and its most obvious examples are the fashion features in magazines and newspapers - but the term also includes books about fashion, fashion-related reports on television, online fashion magazines, websites and blogs.

The fashion media profession is wider than journalism alone: it includes photography, video, art direction, advertising and public relations. Fashion podcasters, film-makers, website editors and creators, fashion forecasters, broadcasters, stylists and sound artists all work with text, image, sound, film and digital technology to question industry conventions and transmit key concepts - aesthetic and editorial decision-making, and the role of fashion in society - to other apparel industry professions or directly to consumers.

Getting Involved in Fashion Media

Apparel companies are eager to utilize new media techniques, and many of the world's leading international fashion schools run fashion courses geared specifically toward the study of new fashion media methods - the fashion schools route at the top of this page is the way into them. Training helps, but journalism is not the only door: the media segment holds many job descriptions beyond the reporter's, from photography and video to editing and forecasting.

That breadth is the point of the media guide this page preserves. A company can no longer be satisfied to be simply a newspaper company or a TV station; in the modern world a media company must be much more. The traditional resources of the past are still important, but successful media organizations embrace new tools - and fashion media, where technology has raised the bar, is no exception.

The Role of Apparel Search

The Apparel Search Company has embraced new technologies rather than standing on tradition - it was never a traditional media company: it never owned a television station, magazine, newspaper or radio station, and so remains flexible and eager to grow with new technologies. Its media resources were gathered under the Apparel Search Media umbrella: its fashion blog and fashion blogs coverage, its fashion news through the Fashion Newspaper, and its place to discuss the industry on social media such as Facebook, all linked or referenced from this page.

For readers, the working routes remain open: research additional fashion media companies on the Apparel Search directory through the fashion media link above, explore fashion industry jobs through the Fashion Job Search site, and read the company's reporting on style at its fashion blog, kept in the references below.

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