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Miranda May Kerr is an Australian model. Kerr rose to prominence in 2007 as one of the Victoria's Secret Angels. She is the first Australian to participate in the Victoria's Secret campaign and also represented the Australian up-market department store chain David Jones. Kerr has launched her own brand of organic skincare products, KORA Organics, and wrote a self-help book. Kerr began modelling in the fashion industry when she was 13, starting at Chaay's Modelling Agency, and subsequently won a 1997 Australian nationwide model search hosted by Dolly magazine and Impulse fragrances.
At age 13, Kerr entered and won the 1997 annual Dolly magazine/impulse model competition. She was flown to Sydney a week before her 14th birthday to shoot for the magazine. Upon Kerr's win, local media expressed "concerned outrage" at her young age. The controversy raised concerns about the glorification of young girls within the fashion, beauty, and entertainment industries. In 2007, Kerr signed on as the face of Californian fashion retailer Arden B. After debuting in their spring and summer ad campaigns, Kerr returned for their fall 2007 campaign, shot by fashion photographer Diego Uchitel. In early 2006, Kerr appeared in the finale episode of the TV show Project Runway, modelling clothes for contestant Daniel Vosovic's final collection. She was the first woman to walk down the catwalk. She debuted with the United States market when she signed a lucrative cosmetics contract with Maybelline New York. The campaign ran in a series of internationally sold women's beauty magazines, including Cosmopolitan, CLEO, and Elle, and was eventually featured in Victoria's Secret catalogues.
Following her success with Maybelline, Kerr became the first Australian model to be offered a contract with Victoria's Secret in 2007, replacing Gisele Bündchen. Upon her acceptance, she became the first ever Australian Victoria's Secret Angel joining the stable of models already signed to the lingerie giant, including Alessandra Ambrosio, Karolína Kurková, Adriana Lima, Selita Ebanks, Izabel Goulart, and Heidi Klum. Before becoming an Angel in 2007, Kerr was already picked to become the successor of Alessandra Ambrosio as the face of PINK in 2006.
Kerr appeared in the 2010 Pirelli Calendar, photographed by Terry Richardson in Bahia, Brazil. Previously better known for her Victoria's Secret status rather than her high fashion work, Balenciaga is credited for launching her high fashion modelling career when casting directors Ashley Brokaw and Nicolas Ghesquière chose her to walk exclusively for the brand's spring 2010 runway show. It was her first designer fashion show, aside from Victoria's Secret, since 2007. A season later she walked for design company Prada for their fall 2010 collection in Milan alongside fellow Angels Doutzen Kroes and Alessandra Ambrosio. Kerr then modelled for campaigns for Prada and Jil Sander, and was shot by Steven Meisel for the cover of Italian Vogue for September.
In February 2014, Kerr replaced Gisele Bundchen as the face of Swedish clothing brand H&M. She then featured in high-profile campaigns for Reebok and Wonderbra. In March, Kerr opened and closed for Sonia Rykiel at Fall/winter Paris Fashion Week. Kerr graced the cover of the February 2015 issue of American Harper's Bazaar, shot by Richardson. She also covered the March issue of Australian Harper's Bazaar, shot by Kai Z Feng.In July, Kerr designed a jewelry line with Swarovski, having served as the face of the brand since 2013.
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