Actress behind Carrie Bradshaw, founder of the Bitten fashion line and the Lovely fragrance — photos, style and news
Sarah Jessica Parker (born March 25, 1965) is an American actress, model, singer and producer, best known for her leading role as Carrie Bradshaw on the HBO television series Sex and the City (1998–2004), for which she won four Golden Globe Awards, three Screen Actors Guild Awards, and two Emmy Awards. She played the same role in the 2008 feature film and its sequel, which opened on May 26, 2010. Parker has become the face of many of the world's biggest fashion brands through advertising campaigns: she signed with Garnier in August 2003, and in early 2004 signed a $38 million contract with the Gap, the first multi-season contract in the clothing company's history. In March 2007 she announced the launch of her own fashion line, “Bitten”, in partnership with discount clothing chain Steve & Barry's.
Sarah Jessica Parker (born March 25, 1965) is an American actress, model, singer and producer. She is best known for her leading role as Carrie Bradshaw on the HBO television series Sex and the City (1998–2004), for which she won four Golden Globe Awards, three Screen Actors Guild Awards, and two Emmy Awards. She played the same role in the 2008 feature film based on the show, Sex and the City: The Movie, and in its sequel, Sex and the City 2, which opened on May 26, 2010. Parker has also appeared in many other films.
In 2000, Parker hosted the MTV Movie Awards, appearing in fourteen different outfits during the show. She has also become the face of many of the world's biggest fashion brands through her work in a variety of advertising campaigns. In August 2003, Parker signed a lucrative deal with Garnier to appear in TV and print advertising promoting their Nutrisse hair products.
In early 2004, shortly after the last season of Sex and the City wrapped up, Parker signed a $38 million contract with the Gap. It was the first multi-season contract in the clothing company's history, in which Parker was to appear in their upcoming fall ads, and continue until the Spring of 2005. The endorsement sparked many levels of criticism from the public; the glamorous, urban-chic fashionista that her character Carrie Bradshaw has branded her with, was ironic considering the Gap maintains an image that does not promote high-end fashion. Wendy Liebmann, president of WSL strategic retail, suggested that the Gap "felt the need for an iconic but contemporary face to represent [themselves]. . . they were perhaps feeling a little insecure, a little in need of some high luster around the brand". However, the ad campaigns were a success, and Parker had given the Gap a new, fresh face that appeared in many commercials, online and print ads, and other promotions.
In March 2005, Parker's contract with the Gap ended, and was replaced with then 17-year old British soul singer Joss Stone. A rising star at the time, Stone's replacing of Parker was a puzzling move to the public. The company then stated that "While Gap will always seek partnerships with celebrities, musicians and rising stars, we don't have any future plans to sign a single person to a multi-season deal like the unique and special relationship we enjoyed with Sarah Jessica".
Parker released her own perfume in 2005, called "Lovely". In March 2007, Parker announced the launch of her own fashion line, "Bitten", in partnership with discount clothing chain Steve & Barry's. The line, featuring clothing items and accessories under $20, launched on June 7, 2007, exclusively at Steve and Barry's.
In July 2007, following the success of "Lovely," Parker released her second fragrance "Covet." In 2007, Parker was a guest on Project Runway for the second challenge. In 2008, Covet Pure Bloom was released as continuous series of Covet. In February 2009, as part of the "Lovely" collection, Parker launched a series of three new fragrances called "Dawn", "Endless" and "Twilight".
Apparel Search has selected Sarah Jessica Parker as a fashion celebrity.
The fashion story here is the feedback loop between a role and a wardrobe. Carrie Bradshaw branded Parker as a glamorous, urban-chic fashionista, and the endorsements followed the character as much as the actress: Garnier's Nutrisse campaign from August 2003, then the Gap's $38 million multi-season contract — a deal whose irony commentators noted at the time, since the Gap's image did not promote high-end fashion, and which WSL's Wendy Liebmann read as a mass retailer buying high luster. The campaigns were a success, and the hosting record shows the same effect earlier: fourteen different outfits while hosting the MTV Movie Awards in 2000.
This page gathers Sarah Jessica Parker photos, videos, news and blog posts, with search routes to each. The business record is the fullest in the S letter: the Bitten line's under-$20 price point at Steve & Barry's, the Lovely fragrance family growing through Covet, Covet Pure Bloom and the Dawn, Endless and Twilight trio, and a 2007 guest appearance on Project Runway — the actress as designer, endorser and judge in turn.
Parker is best known for her leading role as Carrie Bradshaw on the HBO television series Sex and the City (1998–2004), for which she won four Golden Globe Awards, three Screen Actors Guild Awards, and two Emmy Awards. She played the same role in the 2008 feature film based on the show and in its sequel, Sex and the City 2.
In early 2004, shortly after the last season of Sex and the City wrapped up, Parker signed a $38 million contract with the Gap. It was the first multi-season contract in the clothing company's history; the contract ended in March 2005 and was replaced with then 17-year-old British soul singer Joss Stone.
Parker released her own perfume, “Lovely”, in 2005. In March 2007 she announced her own fashion line, “Bitten”, in partnership with Steve & Barry's, featuring clothing items and accessories under $20; the line launched on June 7, 2007. A second fragrance, “Covet”, followed in July 2007, with “Dawn”, “Endless” and “Twilight” launched in February 2009.
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