Faconnable Men's Fashion Brand

Faconnable is a high-end men's clothing brand founded in Nice, France by Jean Goldberg in 1950. Jean Goldberg, from a master tailor heritage family, opens a boutique-atelier on rue Paradis in Nice, the birthplace of the brand. Heir of a tradition and know-how of the great artisans of Eastern Europe, he very quickly became a staple of the French Riviera. The results of his work were to dress the movie stars of this era with his unique form of classic style with a twist, which helped quickly establish the brand in all France.

Two phrases carry the founding record. Classic style with a twist is the design formula: the classics, cut by a master tailor, with one turn of originality that made Riviera movie stars choose them. Superb tailoring and exclusive luxury fabrics showcase an unparalleled elegance that has been part of the brand's DNA since the beginning - the two materials of the house: the tailoring and the fabrics. A researcher should hold both phrases when judging any later Faconnable garment: does it keep the classic, keep the twist, and keep the fabric luxurious? That is the test the founder sets.

Albert Goldberg, Facorain and the Ownership Record

Albert Goldberg takes over the family atelier in Nice in 1961. His know-how and artisanship, inherited from his father, resulted in a supreme art of cutting and finishing for luxury garments. He created a new lifestyle for the jet-setters of his time, reflecting the essence of the French Riviera. In 1975, a classic wardrobe for a modern man of the mid-70s is created. The second generation's story is therefore a lifestyle story as much as a tailoring one: the atelier's cutting and finishing, applied to a wardrobe for the Riviera jet set, formalised in 1975 as the modern man's classic wardrobe.

The collaborations and ownership that follow run as a sequence. Faconnable successfully collaborated with the top European and American companies to create exclusive collections - like Alden, Sebago and Van's. In collaboration with Loro Piana, Albert Goldberg created the innovative Facorain fabric: an invisible membrane applied to prestigious wool and cashmere fabrics, thus becoming completely water and wind repellent while retaining their luxury hand and natural breathability. In 1990, Faconnable launches its first collection of watches. Nordstrom, the giant U.S. retailer, acquires Faconnable. The Lebanon-based M1 Group acquires the brand, a diversified investment holdings group based in Beirut. In 2016, Pepe Jeans Group takes over the management of Faconnable.

Reading This Faconnable Record

Read as a buying guide, Faconnable gives a man the founder's test and the fabric test. The founder's test is classic style with a twist, superb tailoring and exclusive luxury fabrics - the DNA that has been part of the brand since the beginning. The fabric test has a named summit: Facorain, the invisible membrane that makes prestigious wool and cashmere completely water and wind repellent while retaining their luxury hand and natural breathability, created with Loro Piana. The official Faconnable site is in References, and the gallery below shows the brand's photograph.

Faconnable, under F in the Men's Fashion Brands directory: the high-end men's clothing brand founded in Nice by Jean Goldberg in 1950 on rue Paradis, dressed in classic style with a twist, taken over by Albert Goldberg in 1961 for the Riviera jet set, maker with Loro Piana of the Facorain fabric, launched into watches in 1990, acquired by Nordstrom and then by the Lebanon-based M1 Group, and managed by Pepe Jeans Group from 2016.

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