Black Friday Sales Report 2018: Sales Results

Black Friday is an informal name for the day following Thanksgiving Day in the United States.  Thanksgiving is the fourth Thursday of November.  The actual date changes yearly.

To be honest, not really sure how anyone can calculate the total sales volume because the country has numerous retailers.  It is really an "estimate".

Black Friday 2018 is November 23, 2018

Online sales Black Friday jumped 23.6 percent from a year ago, according to a new report from Adobe Analytics.  Black Friday pulled in a record $6.22 billion in online sales: Adobe Analytics.  Adobe found 33.5 percent of e-commerce sales Friday came from mobile devices, compared with 29.1 percent in 2017.  Buy online pick up in stores continues to be a popular option for shoppers this holiday season, with "click-and-collect" orders up 73 percent from Thursday to Friday, Adobe said.  For the first time, according to Adobe, online prices Thanksgiving Day "were as low as on Black Friday" potentially stealing some of Black Friday's traditional throngs of shoppers at malls and other stores.

• Adobe Analytics is said to track transactions for 80 of the top 100 internet retailers in the U.S. like Walmart and Amazon.

How did Walmart do for Black Friday 2018?

The following quote from Steve Bratspies, Chief Merchandising Officer, Walmart U.S. November 22, 2018: "Black Friday is still the best shopping day of the year, and this year was no exception for Walmart. Traffic was steady all night long in stores across the country as customers took advantage of our great deals. And because our approach to inventory was to buy deep on many of the hottest items, we had more items available at the best prices. Phones, toys, gaming consoles, cookware and TVs were some of the most popular items for customers both in store and online.

Customers also took advantage of new tools to help them shop with ease. The Black Friday store maps in the Walmart app helped prepare many customers for their trip to the store, and within the first few hours of our event in stores, we rang up hundreds of thousands of transactions using Check Out with Me. Additionally, millions of customers shopped Walmart.com as we launched the deals last night at 10 p.m. Eastern time – two hours earlier than ever before.

For so many of our customers, our Black Friday event is an annual tradition for holiday shopping with friends and family. They count on the event and the savings as a part of their celebration, and I want to acknowledge the many hard-working Walmart associates who helped us put on such an exceptional event for customers. It could not happen without our associates. Thank you for all you do to deliver for our customers!”

Black Friday is no longer one day.  It appears to have morphed into an entire weekend (possibly even a longer period of days).

According to a Bloomberg article written by Janet Freund November 26, 2018, "Four-day Black Friday weekend sales totaled about $60 billion, according to Customer Growth Partners. Consumer electronics and appliance sales rose 6.4 percent, vs CGP's estimate of 6.1 percent growth, while apparel sales rose 5.4 percent, in line with the firm's projection, but still the best growth since 2011."

According to Forbes contributor Ely Razin, on November 26, 2018, "Mastercard projected that overall sales totaled $23 billion on Black Friday, up 9 percent from the post-Thanksgiving shopping extravaganza the year before."  He went on to also say, "Omnichannel retailers captured 88 percent of spending on Thanksgiving and Black Friday, and 64 percent of shoppers who ordered goods online and picked them up at the store also made an additional in-store purchase, the International Council of Shopping Centers found in its Thanksgiving weekend consumer survey."

According to Chris Isidore on the CNN Business website posted Saturday November 24, 2018 stated, "ShopperTrak, a firm that monitors in-store traffic, said Saturday that foot traffic at brick-and-mortar stores is still on the decline — but not by much. Store visits were down by about 1.7% on Black Friday and Thanksgiving. "The fact that the ... shopper visits remained almost the same this year compared to the last three years proves that the notion of Black Friday not being popular anymore is a myth," Brian Field, senior director of global retail consulting for ShopperTrak, said in a statement."

What are the Black Friday sales numbers for clothing stores and footwear?  Sorry, don't have an exact sales volume for you.

Black Friday Fashion Sales 2018

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