Walmart
The most anticipated Black Friday ad every year — a wide variety of deals and discounts both online and in stores, and a one-stop shop for fashion and other products.
To get the best Black Friday deals on fashion, you need to know what is actually going to be on sale ahead of time — and which retailers are having the best fashion sales.
Having a game plan in place for the shopping spree allows the proper amount of time to execute your shopping goals when the clock strikes Black Friday. Most clothing retailers post news about their upcoming sales on their websites, and this page gathers the major ones for fashion shoppers in a single roundup.
Black Friday is the informal name for the day following Thanksgiving Day in the United States, the fourth Thursday of November, regarded as the beginning of the country's Christmas shopping season. For clothing, shoes, handbags and accessories — bought for yourself or as holiday gifts — it is the biggest single markdown day of the year, and in recent seasons the best clothing deals have run across the whole Black Friday week, not the day alone.
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Old Navy
Great fashion deals from the Gap-owned family retailer — check the store hours for Black Friday weekend and do not miss the once-a-year clothing offers.
Target
A jumpstart on Christmas shopping: Black Friday deals across clothing for the family, whether the list is holiday gifts or must-haves for your own household.
Nordstrom
The department-store fashion name in the roundup — its Black Friday page gathers the season's clothing and shoe offers.
Kohl's
Black Friday deals across clothing and more, online and in store — a family-fashion staple of the roundup.
Macy's
The classic department store's Black Friday destination — ww.macys.com carries the store's own current sale information.
Section 01
Top Black Friday Stores for Fashion Deals
The retailers in the roundup below earned their places the same way every year: breadth of clothing on offer, the depth of their Black Friday fashion discounts, and how much of the sale can be reached online as well as in store. Walmart's Black Friday ad is the most anticipated every year, with deals both online and in stores across fashion and beyond. Old Navy, owned by Gap, runs some of the season's most popular family clothing deals. Target jumpstarts Christmas shopping with fashion deals for the whole family, and Nordstrom, Kohl's and Macy's anchor the department-store side of the roundup.
The roundup is a starting map, not the territory: each retailer's own sale page, linked in References & Further Reading below, carries that store's current-season dates, hours and offers. Check them as the season approaches — retailers add information to their sale pages as announcements are made, and the strongest fashion deals are often the ones posted closest to the day.
Section 02
The Game Plan: Planning the Spree
The shoppers who do best start with the gift list and the wardrobe list side by side: who is being bought for, which sizes are certain, and which of your own winter gaps — a coat, boots, knitwear — the sale should close. Knowing regular prices in advance is what turns a percentage sign into a judgment: a genuine Black Friday fashion deal is a real reduction on a price the store actually charged.
Build in the practicalities. Store hours for Black Friday weekend vary by retailer and location; online, the same deals often start earlier and sell through in popular sizes first. Keep the fitness tracker on the list for the active people in your life if that is the year's gift direction — the Influence fitness trackers guide linked below covers that category — and keep returns terms in view for anything bought as a gift, when sizes are a guess.
A game plan, a list, and regular prices checked in advance — that is what separates the best Black Friday fashion deals from the loudest ones.
Section 03
The Black Friday Week
In recent years the best clothing deals have appeared during the week of Black Friday rather than only on the Friday — pre-Black Friday sales events run in the days before, the main event lands on the Friday, and Cyber Monday follows online. The sales guide linked below holds the season together: the current year's Black Friday guide, the clothing deals guide, shopping tips, and the archive of yearly coverage back to 2002.
That archive matters to a deal hunter for one honest reason: it shows the pattern of the event. Retailers repeat the categories they discount hardest — winter coats, boots, knitwear, denim — because Black Friday falls while the current season is still wearable. Judged by cost per wear, those are the purchases this roundup exists to point at.
Shop the SeasonReady to browse the roundup's categories in one storefront? The Apparel Search Amazon clothing guide gathers clothing searches for the season's fashion deals in one place.
Common Questions
How do I find the best Black Friday fashion deals?
Start with a list and regular prices: know what you are buying and what it normally costs, then compare the roundup retailers' own sale pages as they post their offers. The deepest genuine fashion discounts usually land on current-season winter clothing — coats, boots, knitwear and denim.
When do retailers announce their Black Friday fashion sales?
Most clothing retailers post news about their upcoming sales on their websites in the weeks before the day, and keep adding detail as it approaches. Check the retailer pages linked below as the season builds, and again during Black Friday week itself.
Are the best deals only on the Friday?
No — in recent seasons strong clothing deals have run across the whole Black Friday week, with pre-Black Friday events before and Cyber Monday after. The Friday keeps the deepest doorbuster-style offers, but the week is worth watching as a whole.
More to Explore
From the Sales Archive
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