Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). For many years, it has been regarded as the beginning of the Christmas holiday shopping season in the United States.
Most major retailers & specialty fashion stores open very early (or have overnight hours) and offer promotional sales to drive traffic into the stores. In addition to brick & mortar stores, Black Friday sales events have become very important to online clothing sales performance as well. Many fashion ecommerce sites offer special pre-Black Friday deals, promotions on the specific day, and every flash sales at different time during the special sale day.
The news media have long described the day after Thanksgiving as the busiest shopping day of the year. Black Friday is possibly the countries absolute most important shopping day for the apparel industry for several reasons. As the first day after the last major holiday before Christmas, it marks the unofficial beginning of the Christmas shopping season. More importantly, many employers give their employees the day off work as part of the Thanksgiving holiday weekend. Knowing that the holidays are around the corner, this gives shoppers a perfect day to start their shopping. In order to take advantage of this, nearly every single clothing retailer in the country, big and small, will offer various promotional sales on Black Friday. This may include limited amounts of doorbuster/doorcrasher/doorsmasher items to entice traffic.
Recent years have seen clothing retailers extend beyond normal business hours in order to maintain an edge, or to simply keep up with the competition. The problem is that the race to gain customers becomes more and more outrageous each year. The fact that the clothing stores compete with one another with low prices they ultimately effect profit margins. This is good for consumers, but can potentially lower the overall profit margin for the apparel industry as a whole.
The growing number of Black Friday fashion sales and the growth of consumer interest has created a holiday sales season frenzy. The frenzy of shoppers looking for great deals bubbled over into additional days. Now the world also has Cyber Monday & Super Saturday to continue shopping. Who knows what is next (cyber week, cyber month, etc.).
Black Friday Fashion Sales (Amazon)
The following links are for historical information. It is possible that some of the data is no longer available because the fashion sales for prior years are actually over.
Have fun shopping for your clothing and fashion accessories on Black Friday and beyond.
You may also want to visit our Black Friday Sales Reports section to research past events and retail sales volume.
Learn more about Holiday Fashion Sales:
In this section of the Apparel Search website you will find information regarding Black Friday sales. Because we keep a historical reference of previous years, some of these links may be of little use to you if you. Please be careful to check the year listed so you are sure to be checking the most current information if you are not in the process of researching past sales events.
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Have fun shopping.