Pre-Black Friday Sales

Fashion Terminology   Fashion Terms P

Enough is enough.  The fashion industry as well as other industries have gone too far with stretching holiday sales time lines.  Black Friday was originally and still is "one" day.  Black Friday is the day after Thanksgiving.

If you are planning to have a clothing sale on November 20th or any other day besides the day after Thanksgiving, please do NOT refer to the sale as a Black Friday sale.

Thanksgiving Day is a holiday in the United States, observed annually on the fourth Thursday of November.  The "day after" the fourth Thursday of November is "Black Friday".  Unless you are having a sale on the day after Thanksgiving, it is not technically a Black Friday Sale.

Pre-Black Friday fashion deals typically drop days before the big event (true Black Friday), so that consumers of clothes, footwear & fashion accessories can have early savings on many products. Although they first started to appear only days before, now the Pre-Black Friday discounts usually start around early-November.  However, they appear to be stretching earlier in October.  The stretching of the holiday sales time line is due to retailers trying to make the most of the holiday shopping season.  The thought is that the early bird catches the worm.  The clothing stores want to catch the consumers spending before their competition has an opportunity.  If store "A" plans to start their sale on November 15th, store "B" tries to beat them by offering promotions to consumers starting November 10th.  The problem is that store "C" comes along and offers a sale starting on November 5th.  You get the picture.

You may want to review our Black Friday sales guide.

Here are a few terms that have popped up around the holidays.

Learn about holiday sales which are very important to shoe stores & clothing stores around the world.

You may also want to learn about Cyber Monday Sales.

The word pre means earlier than, prior to, or before.  Technically the day after Black Friday is the start of the "pre" Black Friday for the following year.

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