|Design Suites at HD Buttercup Fashion Week LA March 2006|
After jumping the SMASHBOX minibus with a fellow writer from THE APPAREL NEWS, I shuttled to MB's Design Suites at HD BUTTERCUP's Culver City coop. A quick look thru temporary booth spaces lined along the rear loading dock revealed a handful of noteworthy emerging brands:
Among them PLANK DESIGNS (sporting a nifty logo and presentation materials) launching yoga accessories and a no-fuss facial cleansing product called COR. These San Francisco partners conducted expert advance marketing and had already built name recognition amongst editors by the time we walked the aisles. Good job ladies.
Chalk one up to the Duh! Factor. Newcomer Suzy Q,
founder of UNDERTEASE, was on hand
dispensing long-torso tees to Fashion Week's cleavage-baring, butt-crack
violators. After all, there is a time and place for curvacious crevaces
|Review by Debra Stevenson|