Mondrian Suites                                   Fashion Week LA March 2004

LA Fashion Showss Fashion  +  Fashion Industry News  + Design Studio

A small satellite show at the Mondrian Hotel on Sunset Blvd showcased microbrands and designers with street-creed, not included in the official lineup.  But so often in LA, chasing the unofficial scene is well worthwhile.  True Religion, a new jeans collaboration by Bella Dahl and Hippie Jeans duo Jeffrey and Kym Lubell, exhibited here and showcased contemporary denim silhouettes with twisted seams, multi-color induced embroidery and whipstitching.  The duo believes this line is truly a lifestyle brand that goes from beach to red carpet as an American wardrobe staple.

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Troy Greene and Justin Linnerooth showed their edgy Guerrillagear tees for spring-summer 2004, ranging from $40-60, utilizing wry urbane imagery on stock silhouettes.  Clever product placement in upcoming Hollywood releases spells certain celluloid fame for this enterprising team.

A joint venture between Calvin Klein jeans executive Pat Lawler and a handful of young industry upstarts, combined with funding and back-office support from the Sani family, provides the fuel behind new mens junior label A. Kurtz.  Showing a collection inspired by military looks, Vietnam tee graphics and distressed leathers, the group attracted attention from local LA retailers like Pupe Men.  Buyer Tamir Golan liked the sexy, tough-guy vibe and plans to showcase the collection in his new LaBrea street store, opening in May.


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