BuzzFlikr PR - Fashion Company Profile

Company Profile

In their view, the natural process of pollination and the viral world of public relations are closely linked; thus Buzzflikr modeled itself on the highly efficient and cooperative system of a bee colony. They act as the primary pollinating agents while member 'Colonists' participate in a unique division of labor and creative resourcefulness that delivers a track record of sweet, sticky nectar back to the whole hive. Mindful of the ever-changing worlds of digital media and the globalized economy, they view PR not as a luxury but as a fundamental tool to help brands flourish and grow. Their mission is to nurture the quality and quantity of the 'crop.' Inside the hive, media reps - the 'honey bees' - access the latest industry news, company profiles and lookbooks from a bouquet of up-and-coming companies, while Colonists set outreach goals and are guided to create an effective PR campaign for brand awareness, business growth and consumer engagement in their target markets.

The People of the Hive

Passionately working to promote her clients, Chief Creative Officer Amanda Newlin makes it possible for growing fashion companies to thrive and bloom; for years she has managed public relations and marketing campaigns, raising the profile of numerous brands and organizations, with a focus on creativity and consistency through articulate media materials, polished pitching and event marketing. With her antennae up, Chief Executive Officer Debra Stevenson continuously detects market shifts and trends, which has made her a leader in the industry; she has directed creative strategies for global brands and niche companies, from small fashion start-ups to the $2 billion apparel division for Disney. Her senior industry experience bridges the gap between big business and the creative edge for the colony.

The e-hive's architect and Chief Technology Officer, Daniel Scally, is a reputable web engineer with a rich history working with the fashion community, learning their needs and helping to fill their technology gaps. Dan optimizes web visibility, tracks click-thru stats and drives media traffic to the site; he created the dynamic and solid honeycombs for the colonists to thrive in, and maintains and updates the hive. Three officers, three functions - creative, strategy, technology - and historical descriptions give each the same bee-worked treatment, which this page preserves rather than flattening into titles alone: in a services filing, the people and their stated experience are the substance a prospective client is actually evaluating.

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