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Los Angeles: The Fashion Powerhouse of the West Coast

When you think of the global fashion industry, cities like New York, Paris, and Milan often come to mind. However, Los Angeles, the entertainment capital of the world, has emerged as a major player in the fashion scene. Its unique blend of Hollywood glamour, diverse culture, and thriving creativity has made it a hotbed for fashion innovation. In this article, we'll explore Los Angeles' growing relevance in the fashion industry and highlight some prominent public relations firms in the city that cater to the fashion world.

PR firms play a pivotal role in elevating the profiles of fashion designers, brands, and retailers in Los Angeles. Their expertise in media relations, event management, and brand positioning helps clients navigate the competitive fashion landscape and gain recognition on a global scale.

As Los Angeles continues to grow as a fashion powerhouse, these PR agencies contribute to its prominence by connecting local talent with national and international audiences. They facilitate collaborations, secure media coverage, and ensure that LA's fashion creativity and innovation receive the attention they deserve in the global fashion arena.

If you are in the PR segment of the fashion industry, you are welcome to join the public relations or fashion marketing group at our fashion network website.  You can visit the Fashion Industry Network to learn more.  From that network site you are welcome to promote your fashion clients.  You can even join the Fashion PR Group.

Public Relations Firms in Los Angeles Catering to the Fashion Industry:

  ALM & Associates (Allen Lynn Jeter & Associates) : Address: 3699 Wilshire Blvd. Suite 850, Los Angeles, CA 90010  Phone # 323 933 8007  Fax # 323 939 7361  E-mail: lajass@attbi.com

Black Frame: Based in Los Angeles, Black Frame is known for working with cutting-edge fashion and lifestyle brands. They offer PR, branding, and creative services to clients in the fashion industry.

  BNC (Bragman Nyman Cafarelli) : BNC is an agency of insiders helping brands navigate the world of entertainment and pop culture. BNC is one of the leading marketing communications firms operating within the entertainment and lifestyle/pop culture arena. We are pioneers in the strategic development and use of non-traditional marketing solutions grounded in classical brand marketing. With offices in Los Angeles and New York and a staff of 130, BNC executes brand-based marketing programs, integrating such core competencies as event marketing, celebrity/influencer marketing and outreach, product integration, sponsorships, PR, promotion and total project management.

Bollare: With offices in Los Angeles and New York, Bollare is a leading PR agency specializing in fashion, beauty, and lifestyle brands. They have a strong presence in the LA fashion scene and offer comprehensive PR services.

  Buzzflikr : is a fresh faced colony of fashion-savvy honey seekers, ready to share our buzzworthy nectar. Utilizing technology developed for social networks and blogs, our Los Angeles team has created a collaborative online forum for media exposure, marketing and brand building. Buzzflikr provides a compelling middle ground between self-directed media outreach and the cost prohibitive retainers charged by traditional agencies, both of which can be daunting to emerging brands. In short, Buzzflikr levels the playing field for emerging fashion brands and takes the sting out of PR.

Matt Meyerson Sr. V.P., Product Placement
9100 Wilshire Blvd. Sixth Floor, West Tower
Beverly Hills, CA 90212
(310) 550-7776 p
(310) 550-1701 f
e-mail: mmeyerson@bwr-la.com

  Couture Productions :  Couture productions specializes in exciting fashion show productions and fashion events for designers, malls and charitable organizations.  Couture Productions provides many production services for fashion shows and events including fashion coordinations, models, staging and lighting, commentary among others.  Phone # 562 799-9444 e-mail: lucinda@coutureproductions.org Contact: Lucinda

  Deborah Hughes Inc.
media contact: dhi@deborahhughesinc.com

  Di Moda

The Eighth Floor: This LA-based PR agency specializes in fashion, beauty, and lifestyle brands. They offer a range of services, including media relations, influencer partnerships, and event management.

  Fashion Pulse PR: They achieve top-firm results while maintaining, at all times, the personalized attention offered only in a boutique environment. Their attention to detail, from editorial placement and product placement to celeb outreach is thorough and complete, spanning major fashion magazines as well as top-rated television shows. Their clientele's experiences in media and public relation services in the cinematic, fashion and art platforms have been nothing short of spectacular. Knowing how to communicate and find "the pulse" in quality and design interspersed with public relations can catapult your label into the perennial fashion mainstay.

  The Garage Public Relations The Garage Public Relations is a boutique PR firm with a focus on building brands in the fashion and lifestyle arena.  They provide clients with innovative ideas and personal service through targeted media campaigns, celebrity branding, special events and product placement.  Los Angeles, CA  Phone 323-951-0405  Fax: 323-395-5646 Email: Info@thegaragepr.com  Contact: Lauren Johnson / Adam Ambrose

  Glimmer Public Relations : Glimmer PR is a boutique fashion, beauty, fitness and lifestyle public relations agency which prides itself on giving personalized attention to companies just launching and companies who need a fresh face and new beginning to their media and publicity approach. Glimmer's founder Missy Heckman, utilizes her fashion background as a former merchandiser and stylist by creating premier publicity strategies and branding methods specific to fashion to take each brand to the next level.   Address: 501 S. Sierra Bonita Avenue Los Angeles, CA 90036 and 159 East 92nd Street, Suite 9 New York, NY 10128 Ph: 917-755-3975 Phone: 917-755-3975 Email: info@glimmerpr.com or missy@glimmerpr.com Contact: Missy Heckman, CEO and Founder

  Howard Ruben PR : Created by journalists, Howard Ruben PR is an experienced, highly successful agency specializing in brand building and media relations for its clients in fashion, music, film, entertainment, sports, travel and non-profit. Howard Ruben PR has created national PR/marketing programs for such brands and individuals as Jams World, Ocean Pacific, Quiksilver, Gotcha, Generra, singer Laura Bryna, California Music Project, artist Gordon Heuther, Borgata Entertainment Group, Cutter & Buck, Edwin Jeans, Karen Neuburger, Pacific Design Center, National Geographic, Teva, Mephisto, L.A. Gear and Golds Gym. Prior to starting his agency, Ruben was a business editor for WWD and DNR, divisions of Conde Nast. His freelance articles on fashion, sports, business, design and marketing have appeared in the Los Angeles Times, Los Angeles Magazine, GQ, Adweek, Ad Age, USAir Magazine, UPI, MR, and Sportswear International. HRPR has headquarters in Los Angeles with offices in New York.

  Jamm Factory

LaForce: LaForce is a full-service marketing and public relations agency with a diverse client portfolio that includes fashion and lifestyle brands. They have an office in Santa Monica, CA, serving the LA market.

  LicenZing LLC is a boutique consulting agency specializing in brand licensing, public relations and marketing. The agency offers clients a reliable resource for strategic brand and business development, as well as market and retail development. This focus combined with extensive experience and expertise allows LicenZing LLC to deliver meaningful results that will be seen in the bottom line. LicenZing LLC offers comprehensive, reliable and high-quality services that are an alternative to in-house resources for building brand equity through licensing, public relations, marketing, and effective retail distribution. LicenZing LLC offers a high level of practical experience, know-how, and strategic alliances. They are committed to the success of their clients and their extended programs and strive to provide the highest level of customer service and quality consulting within the licensing and marketing industries. 70 Mitchell Blvd. Suite 105 San Rafael, CA 94903 Phone: 415.507.1596 fax: 866.858.8575

  Magnolia Public Relations :  Magnolia Public Relations is a boutique firm which focuses on beauty, fashion & lifestyle. Launched in late 2006, Magnolia PR was conceived as a way to connect brands with their desired media for optimal exposure. From small start-up companies to established brands, Magnolia PR's clients will receive personal, focused attention on their specific needs.  Owner Adrienne Dorsey has extensive experience in public relations coupled with a strong background in writing and business. She received her B.A. in Writing/literature from George Fox University and MBA from Woodbury University while working for a Los Angeles-based PR firm. As their senior account manager, Adrienne secured placements in top media including Lucky, InStyle, People, Nylon, Paper, ElleGirl, Seventeen, InTouch Weekly, Star, and many more.  After seeing the need for a personalized, precise approach to public relations, Adrienne created Magnolia PR. By carefully selecting clients and offering individualized PR packages, Magnolia is poised to take brands to the next level. Magnolia PR is conveniently located in the media capital of the world, Burbank, CA. Services include: public relations, brand/image consulting, marketing, and event planning. Address:  Los Angeles, CA   Contact: Adrienne Dorsey  e-mail: Adrienne@magnoliapr.com  

  MediaRiot PR
media contact: Zoe Farrell 323 549 3888 e-mail: zoe@mediariotpr.com

  Millhouse PR
media contact: Tu M. Tran (213) 364 0150  tmtran@millhousepr.com

  Mobley Marketing

  Much and House (MH)

Paul Wilmot Communications: While headquartered in New York, Paul Wilmot Communications has a strong West Coast presence and serves fashion, beauty, and lifestyle clients from their Los Angeles office.

  Pierce Mattie public relations firm with offices in New York and Los Angeles.  Pierce Mattie Public Relations is the leader in effectively utilizing both traditional and new media to offer brands in the beauty, fashion, jewelry, fitness, home furnishing and luxury lifestyle industries, a diverse range of marketing services that include long term and short term brand building, high visibility and optimal exposure. They are passionate about increasing their clients' bottom line, improving brand value and contributing to the success of their business.  Address:  1258 North Highland Ave, Los Angeles CA 90038 (323)469-5500 info@piercemattie.com 

  Ruby Press  Ruby Press is a boutique agency specializing in fashion, beauty, and lifestyle clients. They represent companies from across the country to around the globe.  Before founding Ruby Press, Melissa Davis spent over 12 years as a fashion editor in New York at Harper's Bazaar and Mademoiselle, and in California with Lucky Magazine. They are very selective and only take on clients that not only fit the Ruby Press brand but also that compliment, rather than compete with, their current clients. At Ruby Press they work one-on-one with national editors, stylists, writers and producers, and take pride in their close personal relationships with the media. They have secured over 1,000 placements in 6 years- in outlets like Vogue, Harpers Bazaar, In Style (over 50 placements), Lucky (over 40 placements), Elle, The Today Show, Good Morning America, The New York Times, The Los Angeles Times, WWD, and hundreds of others. See their results on their website or on the press pages of their clients. They show their clients lines in New York to the national fashion/lifestyle media every six months, and typically meet with over 60 fashion and beauty editors from publications ranging from Vogue to Teen Vogue. Ruby Press services include: Product Development, Event Planning and PR, Marketing, Design and Retail Consulting.  Address- 2014 Shattuck Avenue , Berkeley , CA 94704 Phone- 510-540-0200 Fax- 510-540-0213 E-mail- melissa@rubypr.com  Contact : Melissa Davis 

  Siren PR
Contact: Allison Hodge 212 625 3500  e-mail: allison@sirenpr.com

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