Los Angeles Fashion Public Relations

Special events and public relations management: fashion PR firms in Los Angeles and other California locations.

Los Angeles, the entertainment capital of the world, has emerged as a major player in the fashion scene. Its blend of Hollywood glamour, diverse culture and thriving creativity has made it a hotbed for fashion innovation — and public relations firms play a pivotal role in elevating the profiles of the designers, brands and retailers who work here. This directory collects the Los Angeles and California firms with fashion industry experience, from entertainment-driven agencies to boutique specialists.

Their expertise in media relations, event management and brand positioning helps clients navigate the competitive fashion landscape and gain recognition on a global scale. As Los Angeles continues to grow as a fashion powerhouse, these agencies connect local talent with national and international audiences — facilitating collaborations, securing media coverage, and ensuring that LA's fashion creativity receives the attention it deserves. Several firms below maintain their full profiles elsewhere on Apparel Search, and those are linked from their listings.

A Los Angeles fashion PR showroom at golden hour with garment rails, event seating and media kits, with a sign reading Apparel Search in the center

ALM Associates (Allen Lynn Jeter Associates)

Los Angeles public relations firm.

3699 Wilshire Blvd., Suite 850, Los Angeles, CA 90010 · Phone: 323 933 8007 · Fax: 323 939 7361 · E-mail: lajass@attbi.com

Black Frame

Based in Los Angeles, Black Frame is known for working with cutting-edge fashion and lifestyle brands, offering PR, branding and creative services to clients in the fashion industry.

BNC (Bragman Nyman Cafarelli)

An agency of insiders helping brands navigate the world of entertainment and pop culture, and one of the leading marketing communications firms in the entertainment and lifestyle arena. BNC pioneered non-traditional marketing solutions grounded in classical brand marketing; with offices in Los Angeles and New York and a staff of 130, it executes brand-based programmes integrating event marketing, celebrity and influencer outreach, product integration, sponsorships, PR, promotion and total project management.

Bollare

With offices in Los Angeles and New York, Bollare is a leading PR agency specialising in fashion, beauty and lifestyle brands, with a strong presence in the LA fashion scene and comprehensive PR services.

Buzzflikr

A colony of fashion-savvy honey seekers sharing buzzworthy nectar: using technology developed for social networks and blogs, its Los Angeles team created a collaborative online forum for media exposure, marketing and brand building — a middle ground between self-directed outreach and the cost-prohibitive retainers of traditional agencies, levelling the playing field for emerging fashion brands.

B|W|R PPI

Beverly Hills product placement firm; its fashion client list — jewelry, denim and boutique apparel labels — is profiled on Apparel Search.

Matt Meyerson, Sr. V.P., Product Placement · 9100 Wilshire Blvd., Sixth Floor, West Tower, Beverly Hills, CA 90212 · (310) 550-7776 · E-mail: mmeyerson@bwr-la.com

Couture Productions

Specialises in exciting fashion show productions and fashion events for designers, malls and charitable organisations, providing fashion coordination, models, staging and lighting, and commentary.

Phone: 562 799-9444 · Contact: Lucinda · E-mail: lucinda@coutureproductions.org

Deborah Hughes Inc.

Los Angeles public relations firm.

Media contact e-mail: dhi@deborahhughesinc.com

Di Moda Public Relations

Los Angeles fashion public relations firm.

The Eighth Floor

An LA-based PR agency specialising in fashion, beauty and lifestyle brands, offering media relations, influencer partnerships and event management.

Fashion Pulse PR

Achieves top-firm results while maintaining the personalised attention of a boutique environment; its attention to detail, from editorial placement and product placement to celebrity outreach, spans major fashion magazines and top-rated television shows, across the cinematic, fashion and art platforms.

The Garage Public Relations

A boutique PR firm focused on building brands in the fashion and lifestyle arena, providing innovative ideas and personal service through targeted media campaigns, celebrity branding, special events and product placement.

Los Angeles, CA · Phone: 323-951-0405 · Fax: 323-395-5646 · E-mail: Info@thegaragepr.com · Contact: Lauren Johnson / Adam Ambrose

Glimmer Public Relations

A boutique fashion, beauty, fitness and lifestyle agency priding itself on personalised attention for companies just launching and companies needing a fresh face. Founder Missy Heckman uses her background as a former merchandiser and stylist to create publicity strategies and branding methods specific to fashion.

501 S. Sierra Bonita Avenue, Los Angeles, CA 90036 and 159 East 92nd Street, Suite 9, New York, NY 10128 · Phone: 917-755-3975 · Contact: Missy Heckman, CEO and Founder

Howard Ruben PR

Created by journalists, an experienced agency specialising in brand building and media relations for clients in fashion, music, film, entertainment, sports, travel and non-profit. It created national programmes for brands including Jams World, Ocean Pacific, Quiksilver, Gotcha, Generra, Cutter & Buck, Edwin Jeans, Teva and Mephisto; founder Howard Ruben was previously a business editor for WWD and DNR. Headquartered in Los Angeles with offices in New York.

Jamm Factory

Los Angeles public relations and marketing firm.

LaForce

A full-service marketing and public relations agency with a diverse client portfolio including fashion and lifestyle brands, with an office in Santa Monica, CA serving the LA market.

LicenZing LLC

A boutique consulting agency specialising in brand licensing, public relations and marketing — a resource for strategic brand and business development and market and retail development, offering an alternative to in-house resources for building brand equity.

70 Mitchell Blvd., Suite 105, San Rafael, CA 94903 · Phone: 415.507.1596 · Fax: 866.858.8575

Magnolia Public Relations

A boutique firm focused on beauty and fashion lifestyle, launched in late 2006 to connect brands with their desired media for optimal exposure, offering PR, brand and image consulting, marketing and event planning from Burbank, CA.

Contact: Adrienne Dorsey · E-mail: Adrienne@magnoliapr.com

MediaRiot PR

Los Angeles public relations firm.

Media contact: Zoe Farrell · 323 549 3888 · E-mail: zoe@mediariotpr.com

Millhouse PR

Los Angeles public relations firm.

Media contact: Tu M. Tran · (213) 364 0150 · E-mail: tmtran@millhousepr.com

Mobley Marketing

Los Angeles marketing and public relations firm.

Much and House PR

Los Angeles public relations firm serving fashion and lifestyle clients.

Paul Wilmot Communications

Headquartered in New York, Paul Wilmot Communications has a strong West Coast presence and serves fashion, beauty and lifestyle clients from its Los Angeles office.

Pierce Mattie

A public relations firm with offices in New York and Los Angeles, and a leader in using traditional and new media to offer brands in beauty, fashion, jewelry, fitness, home furnishing and luxury lifestyle a diverse range of marketing services for long- and short-term brand building.

1258 North Highland Ave, Los Angeles, CA 90038 · (323) 469-5500 · E-mail: info@piercemattie.com

Ruby Press

A boutique agency specialising in fashion, beauty and lifestyle clients from across the country and around the globe. Founder Melissa Davis spent over 12 years as a fashion editor at Harper's Bazaar and Mademoiselle in New York and Lucky Magazine in California; the agency works one-on-one with national editors, stylists, writers and producers and reports over 1,000 placements in six years.

2014 Shattuck Avenue, Berkeley, CA 94704 · Phone: 510-540-0200 · Fax: 510-540-0213 · Contact: Melissa Davis

Siren PR

Public relations firm serving fashion and lifestyle clients.

Contact: Allison Hodge · 212 625 3500 · E-mail: allison@sirenpr.com

How LA Fashion PR Works

Los Angeles publicity runs on entertainment as much as on editorial. Celebrity dressing, product integration, red-carpet moments and pop-culture partnerships sit alongside the magazine pitching that drives New York firms — which is why so many agencies here describe themselves in the language of both industries. The firms in this directory span that range: BNC built its name on entertainment and pop-culture marketing; the boutique firms — Fashion Pulse PR, Glimmer, Magnolia, Ruby Press and others — sell senior attention, showroom relationships and a feel for the West Coast boutique scene. Event specialists such as Couture Productions produce the fashion shows themselves.

Readers arriving from the industry side can continue into the Los Angeles fashion directory and the LA runway shows guide, and the sister directory for New York public relations covers the East Coast half of the many bicoastal practices listed below. If you own or work at a fashion industry public relations company in California, you are welcome to provide fashion articles about your clients for publication.

Reading This Directory

The listings mix three kinds of practice. The entertainment agencies — BNC above all — sell pop-culture machinery: celebrity outreach, product integration and sponsorship at national scale. The mid-size specialists, such as Howard Ruben PR and Pierce Mattie, sell senior media relations across several lifestyle industries at once. The boutiques — Buzzflikr with its social-network model, Fashion Pulse PR, Glimmer, Magnolia, Ruby Press and their peers — sell focus: fewer clients, the founder on the account, and a showroom or a contact book built specifically around fashion. Neither model is inherently better; a heritage brand buying a national campaign and a first-season label buying its first editorial placements are simply not shopping for the same thing, and this directory is organised so each can find its counterpart.

One more LA specialty deserves note: the fashion show as an event product. Producers like Couture Productions, and agencies with event divisions, treat the runway show itself as the publicity — the guest list, the staging and the after-party are the story — a model that suits a city where entertainment coverage often outdraws fashion coverage.

Common Questions

Which fashion PR firms are listed for Los Angeles?

The California directory lists more than two dozen firms, including BNC, Bollare, Buzzflikr, B|W|R PPI, Fashion Pulse PR, The Garage PR, Glimmer, Howard Ruben PR, LicenZing, Magnolia PR, Pierce Mattie, Ruby Press and Siren PR.

What is distinctive about Los Angeles fashion PR?

Entertainment. LA firms work celebrity dressing, product integration and pop-culture partnerships alongside magazine editorial, reflecting the city's blend of Hollywood glamour and fashion innovation.

Which LA firms also work in New York?

Several listed firms are bicoastal, including BNC, Bollare, Glimmer, Howard Ruben PR, Paul Wilmot Communications and Pierce Mattie; the New York directory covers their East Coast work.

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