Canada Goose - Fashion Company Profile
Canada Goose is the Toronto luxury outerwear company founded in 1957 as Metro Sportswear, a maker of woolen vests, raincoats and snow gear for working buyers, which under the founder's grandson Dani Reiss became one of the world's best-known parka brands - the Expedition Parka and its successors, still made in Canada and sold at luxury prices. Bain Capital took a majority stake in 2013 and the company listed in 2017; it now sells parkas, lighter jackets, knitwear and footwear through its own stores and the world's luxury retailers.
Company Snapshot
- Status
- Operating - luxury outerwear company; Bain Capital has been the majority shareholder since 2013
- Type
- Public - NYSE / TSX: GOOS; controlled by Bain Capital
- Headquarters
- Toronto, Ontario, Canada
- Founded
- 1957, in Toronto, by Sam Tick, as Metro Sportswear Ltd.
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Company Profile
The company's identity still turns on the decision to keep manufacturing in Canada and to sell warmth as a tested specification rather than a fashion claim. How that positioning was built is told in the profile section below.
Sam Tick's son-in-law David Reiss joined the company in the 1970's and launched a new era for Metro Sportswear with the invention of a volume-based down filling machine. David also established the label Snow Goose, which later becomes Canada Goose. In the 1980's, inspired by one of the coldest places on earth, the Expedition Parka was developed to meet the unique needs of scientists at Antarctica's McMurdo Station. It became standard issue and gained the nickname 'Big Red'. In 1982, Laurie Skreslet made history as the first Canadian to summit Mt. Everest, wearing a custom parka designed and manufactured by Metro Sportswear; in 2011 that iconic 'Big Mountain' jacket was re-released as the Skreslet Parka.
Canada Goose History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Canada Goose History & Historical Profile →Common Questions
When was Canada Goose founded, and under what name?
In 1957, as Metro Sportswear Ltd., founded by Sam Tick in Toronto, specialising in woolen vests, raincoats and snowmobile suits; the Snow Goose label established by David Reiss later became Canada Goose, in the historical record.
What is the Expedition Parka, and why is it called Big Red?
A parka developed in the 1980's for scientists at Antarctica's McMurdo Station; it became standard issue there and gained the nickname 'Big Red'.
What does the Made in Canada pledge refer to?
President and CEO Dani Reiss's pledge from 2001 to remain Made in Canada, documented in the original by the 2010 acquisition of a Winnipeg manufacturing facility and the 2014 Toronto Global Headquarters opening.
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