Embroidery Creation History
Earlier company descriptions, brand line-ups, store counts and photographs from the history of Embroidery Creation, kept for historical reference.
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The Company Description of Its Time
Embroidery Creation Inc. is this letter's service company: located, in its original's words, in the beautiful coastal city of China, in the Fujian province, and specializing in the embroidery business since 1984. The service list is specific - graphic designs, digitizing, stock designs, patches and embroidery related products and services - and the customer geography is stated just as plainly: the customer group includes a variety of companies in America and Europe, and in recent years the business has gradually stretched to all over the world. The information was posted on Apparel Search in July 2007, and the filing's own arithmetic dates it: 23 years of digitizing experience at that point, counted from the 1984 start.
Turnaround, Quotes and the Service Promise
Speed is the filing's headline promise, stated twice in different forms: our turnaround is only 12 hours, and a quote can be ready within 2 hours. The mission as recorded is to provide high-quality digitizing, with a fast turnaround at a low price, and the supporting claims are about consistency - every client deserves the same quality service, designs flawlessly produced each and every time, guaranteed work delivered when you need it, at a reasonable price. Flexible quantity requirements are part of the offer too: the company presents itself as a premium one-stop service centre for all digitizing and embroidery needs, for orders large or small.
The staffing description fills in how the promise is meant to be kept. The sales and customer service department's first priority is courteous, professional treatment, with representatives available to answer questions regarding an order, its progress and its delivery; the digitizers know what techniques and materials should be used for each order because they can identify all the variables that have to be taken into account and plan accordingly. In embroidery, those variables - fabric, stabiliser, stitch density, thread - are exactly where a cheap file fails on the machine, so the filing's emphasis on experienced digitizers is a quality argument, not filler.
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References & Further Reading
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