Fashion Beauty Monitor History
Earlier company descriptions, brand line-ups, store counts and photographs from the history of Fashion Beauty Monitor, kept for historical reference.
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The Company Description of Its Time
Fashion & Beauty Monitor is filed as the preferred destination for businesses who represent the very best of fashion, beauty and lifestyle - a data and contacts business, not a brand or a store. Its opening claim is about method: a rewarding marketing and communications strategy requires more than just a budget - it needs thought, planning, data, insights and an expert team to ensure you make informed, meaningful decisions. With multiple decades of experience, the filing says, they have helped grow and drive the industry forward by giving brands the influencer marketing and PR solutions they need. In short, this is the directory behind the directories: the contact intelligence that fashion PR teams use to reach the people who cover and carry fashion.
Part of Centaur Media
The filing places the Monitor inside a larger publishing house: The Fashion Monitor is also part of Centaur Media, along with Influencer Intelligence, Econsultancy, Marketing Week, Year Ahead, Foresight News, Creative Review, and Design Week. Together, the filing says, they bring together the largest, most diverse community of experts to help customers achieve excellence across every facet of marketing. The sibling list is worth preserving whole because it shows the Monitor's neighbourhood: marketing trade press, consultancy research and design publishing, with the fashion and beauty vertical as one specialist desk among them.
Centaur Media itself is described in the historical record as at heart a content business, continually redefining what content means in the 21st Century and seeking new ways of communicating that content to customers - from digital media and iconic print brands to award-winning events and cutting-edge data products, enabling and inspiring the very best performance in a range of selected markets. Read against that description, the Monitor is the data-product end of a content business: the contacts and influencer intelligence are the content, sold as a working tool. The filing closes by inviting fashion companies trying to improve their public relations to contact the Monitor for help with fashion influencers, PR contacts, and much more - and points readers to the Apparel Search fashion influencers page its routes carry.
More to Explore on Apparel Search
Fashion Company Names by Letter: Fashion Companies F
References & Further Reading
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