Fifth & Pacific - Fashion Company Profile
Fifth & Pacific Companies is a name that no longer exists - the 2012 renaming of Liz Claiborne Inc. around its three direct-to-consumer brands, Juicy Couture, kate spade and Lucky Brand. In February 2014 it became Kate Spade & Company; Coach bought Kate Spade in May 2017 and renamed itself Tapestry that October, where the story continues today.
Company Snapshot
- Status
- Historical - Fifth & Pacific renamed itself Kate Spade & Company in February 2014; Coach, Inc. acquired Kate Spade in May 2017 for $2.4 billion, and Coach renamed itself Tapestry, Inc. in October 2017
- Type
- Was a public company - NYSE: FNP (earlier Liz Claiborne Inc.)
- Headquarters
- New York City, New York, United States
- Record
- The 2012 rename focused the company on three brands: Juicy Couture, kate spade and Lucky Brand
Company Profile
This page is therefore a historical profile, with no shop box and no official-site button: the renaming chain and the 2011-2012 announcement record are summarised below and kept in full on the history page. The successor company is Tapestry, Inc.
The strategic logic of the 2012 rename is stated in the announcement's own terms: the change marks the next chapter in the Company's transition from primarily serving department stores to a direct-to-consumer retailer built around three highly distinctive premium brands with global appeal. The three brands are named: Juicy Couture, kate spade and Lucky Brand, which today - in the announcement's present tense - offer high growth and high margin opportunities in the U.S. as well as abroad. A company renaming itself after selling its namesake brand is a rare corporate gesture, and the filing preserves its reasoning exactly: the old name belonged to a wholesale business and a sold label; the new name was meant to point at three direct-to-consumer premium brands instead.
Fifth & Pacific History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Fifth & Pacific History & Historical Profile →Common Questions
What was Fifth & Pacific Companies?
The name Liz Claiborne Inc. adopted - announced January 4, 2011 and effective in May 2012 (NYSE: FNP) - to reflect its focus on Juicy Couture, kate spade and Lucky Brand after selling the Liz Claiborne brand to J.C. Penney.
What happened to Fifth & Pacific?
In February 2014 it changed its name to Kate Spade & Company; Coach, Inc. acquired Kate Spade for $2.4 billion in May 2017, and Coach changed its corporate name to Tapestry in October 2017.
Why did the company rename itself in 2012?
To communicate its transition from primarily serving department stores to a direct-to-consumer retailer built around three premium brands with global appeal, per its announcement of the time.
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