Heels.com - Fashion Company Profile
Heels.com was the Charlotte online shoe shop launched in October 2007 by Linda and Eric McCoy - a specialist built on fashionable women's shoes, filter-style navigation, free shipping, free returns and price protection. Whether the shop still trades today could not be verified for this update.
Company Snapshot
- Status
- Could not be verified - no reliable current source found for this update confirms whether the Charlotte online women's shoe retailer still operates, so its present-day status is stated here as unverified rather than assumed
- Type
- Was a privately held online retailer
- Headquarters
- Charlotte, North Carolina, United States
- Founded
- Launched in October 2007, by Linda and Eric McCoy
Company Profile
Because its current status is unverified, this page carries no shop box and no official-site button. The short filing below is kept on this single page beside this snapshot, in the past tense where it describes the shop's founding-period offer: the 2007 launch, the navigation idea and the customer promises of its time.
The offer was built around removing the risks of buying shoes unseen. The site has a unique navigation system that allows users to quickly narrow down all the shoes to the exact pair they need, and that is combined with free shipping, free returns, and price protection to make shopping online risk-free. The historical record stresses focus as strategy: while many websites sold hundreds of thousands of different types of shoes and other products, Heels.com prided itself on having the best selection of women's shoes anywhere on the web, with personalized and knowledgeable customer service that could not be found elsewhere. One category, done deliberately deeply, is the whole business model.
Charlotte Roots and Tender Loving Care
The human geography is given as carefully as the technology. Heels.com is based out of Charlotte, North Carolina, and the historical record credits the community as essential to its success - the Queen City supportive through local media coverage and interest in the concept, with a gentle joke that callers may notice the southern accent and will most certainly notice the southern hospitality. Behind the shopfront, the filing describes the work: from seeking out the freshest styles at shoe shows and from sales reps, to receiving shoes at the warehouse, to categorizing, describing, photographing, uploading and shipping them, employees put extra tender loving care into everything they do.
That process list is a small time capsule of early e-commerce, when each pair online represented a chain of manual steps in one warehouse. The routes reflect the page's shopping purpose: the women's shoes term guide, the Apparel Search shoe shopper directory, and the fashion blog's shoe posts, which the historical record itself recommended to readers who enjoy shoes. The two official Heels.com routes - the store itself and its price-protection information - are carried in the References, since price protection was one of the three customer promises the profile was built on.
Common Questions
When was Heels.com launched and by whom?
In October 2007, by Linda and Eric McCoy, in the historical record.
Where was Heels.com based?
In Charlotte, North Carolina - the Queen City - in the historical record.
What customer promises did Heels.com make?
Free shipping, free returns and price protection, alongside navigation that narrows shoes to the exact pair needed, in the historical record.
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References & Further Reading
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