Levi's Made & Crafted - Fashion Company Profile
Levi's Made & Crafted is the premium line of the Levi's brand - the same design language as the main line, executed in finer fabrics, selvedge denims and more considered construction.
Company Snapshot
- Subject
- Levi's Made & Crafted - the premium line of the Levi's brand
- Owner
- Levi Strauss & Co. (NYSE: LEVI)
- Positioning
- Premium fabrics and construction, including selvedge denim, above the main Levi's line
- Design base
- Designed with the Levi's teams in San Francisco and Amsterdam
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Company Profile
Made & Crafted sits at the top of the Levi's ladder: seasonal collections that rework archive shapes in Japanese and Italian fabrics. What inspires the line, what changes each season, and this page's own short course in what selvedge means are kept on the history page.
The icons it works on are named. In 1873 Levi Strauss created the historical record blue jean, the page recaps, and the company has been innovating denim culture ever since; as coveted now as they were in the past, their iconic pieces - such as the denim Trucker Jacket, Western Shirt and 501 Original Jeans - have stood the test of time. Made & Crafted's raw material, in other words, is the back catalogue: familiar silhouettes whose recognition is guaranteed, reworked at a higher specification. The assortment filed here is a great selection of styles, from classic denim to essential closet staples, with the elevated sub-collection known for pushing the envelope when it comes to design.
Levi's Made & Crafted History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Levi's Made & Crafted History & Historical Profile →Common Questions
What is Levi's Made & Crafted, as recorded?
An elevated Levi's sub-collection: everything familiar about the brand with a premium twist, using artful construction techniques, the best fabrics and unparalleled quality, in the historical record.
What is selvedge, per this page?
From 'self-edge,' the woven strip on both edges of a roll of fabric, traditionally woven on narrow-width shuttle looms with a clean edge and a signature red stitch shown when the cuff is rolled, as recorded.
Which style appears in almost every Made & Crafted collection?
Selvedge jeans - the one premium style almost always included each season, alongside iconic fits like the 501 Original and fits exclusive to the sub-collection.
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