Rue La La - Fashion Company Profile

Company Profile

Rue La La carries no shop box here: it is itself a place to shop, and its own website, linked above, is the store. Its corporate setting since 2018 is Rue Gilt Groupe, the portfolio it formed by acquiring Gilt, which describes its model as daily sale events connecting members to more than 5,000 premium and luxury brands at up to 70% off full price, across Rue La La, Gilt and ShopSimon. The filed description below - the 11AM ET boutique openings, the Bryant Park office, the engaged-members pitch - is the model in its own words, from the years when Rue La La and Gilt were rivals rather than siblings.

The company behind the clock, as recorded, is headquartered in Boston, 'with an expansive New York presence centered around their Bryant Park office,' and its business is the relationship as much as the merchandise: 'They ignite long-lasting relationships with their highly engaged Members for innovative brands.' A flash-sale site sells its members' attention to brands as surely as it sells brands' goods to members, which is why the filing dwells on engagement - highly engaged members are the asset a 48-hour boutique monetizes.

Into Rue Gilt Groupe

In 2018 Rue La La acquired its great rival, Gilt, from Hudson's Bay Company, and the two flash-sale pioneers were combined under a new parent, Rue Gilt Groupe, with each platform continuing to operate separately. The groupe is a portfolio company of Simon Property Group and today runs three complementary sites - Rue La La, Gilt and ShopSimon - from its Boston headquarters, describing itself as an off-price e-commerce portfolio connecting shoppers to world-class brands through daily sale events across more than 5,000 premium and luxury brands. The members-only boutique clock the filing describes still ticks at the center of the model; what changed is that the two biggest clocks in American flash sales now hang in the same house.

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