Women's Wear Daily (WWD)

Company Profile

WWD today publishes daily online for the retailers, designers, manufacturers, marketers and financiers who make up its trade readership, reserving print for fashion weeks and special editions, and runs the industry events business that came with the Fairchild stable - summits, honors and awards - under editor-in-chief Michael Atmore in recent mastheads. As a media publication, this page carries no marketplace shop box; the button above leads to WWD itself.

First and foremost, WWD is dedicated to providing a balance of timely, credible business news and key women's fashion trends to a dedicated readership. This readership includes retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, socialites and trend makers. As the marketplace has become more complex, the need for information and competitive intelligence has become more acute, and the common thread of its community is the business of style and fashion.

What makes WWD the authority? Frequency, integrity, independence, spirited coverage and a long tradition that demands staffers get the story and get it first. Often called 'the fashion bible', Women's Wear Daily serves as the voice of authority, international newswire and agent of change for the fashion, beauty and retail industries. The Women's Wear Daily provides news about fashion, retail, beauty, sportswear and more - and information regarding textiles, accessories and financial issues relevant to the fashion industry. Its sister menswear paper of the old Fairchild stable, DNR (Daily News Record), has its own page in this directory's D section, linked from this profile.

A Short History Note

WWD was founded by Edmund Fairchild on July 13, 1910, as an outgrowth of the menswear journal Daily News Record, and quickly acquired a firm standing in the New York clothing industry. Its first Paris correspondent was Edith Rosenbaum Russell. Under John B. Fairchild - European bureau chief from 1955 and publisher from 1960 to 1996 - the paper turned its attention to the human and social side of fashion and helped manufacture the modern cult of the designer celebrity, playing hardball for its stories: when couturiers embargoed coverage, Fairchild published anyway.

In 1999, all the properties carrying the Women's Wear Daily name were reorganized under a single umbrella, creating WWD MediaWorldWide. On August 19, 2014, Conde Nast sold Women's Wear Daily to Penske Media Corporation (PMC); the purchase included WWD's sister publications Footwear News, Menswear, M Magazine and Beauty Inc as well as Fairchild's events business, for a sale price close to $100 million. The paper then remade its format: in April 2015 it switched from a daily print format to a weekly print format with a daily digital edition, and from 2017 it focused on digital, publishing print issues for fashion weeks and certain other events. As a media publication, this page carries no marketplace shop box; the snapshot button leads to WWD itself.