Progressive thought and fashion will unite at the
premier of Class on March 1st,
2008 at the Santa Monica Civic Auditorium.
The iconic city of Santa Monica, CA welcomes the
launch of
Class - a three-day event dedicated to
revitalizing the tradeshow experience through innovation
and
green initiatives. The concept behind Class,
a play on words melding edification, elegance and high
standards, is to invite global brands and international
markets which capture the essence of the luxury market
in a fresh and unique way.
Premium brands will now get to exhibit in an environment that is inviting, intimate, entertaining, interactive, eco-conscious and discerning. These elements combined will establish Class as one of most coveted and inspirational fashion events worldwide.
I
speak from experience having attended many mandatory
tradeshows the large-scale trade fairs that offer a
platform for the entire fashion industry, have proved to
be ineffective and can dilute relevance. The Class
founders
main objective is to create a forum that both
exhibitors and buyers will look forward to attending
Jason Bates director of Class
Classy attendees will
experience a very different show floor - the finest
selection of brands which includes: innovative
sportswear, high-end women's and men's wear, premium
denim labels, luxury street couture, select accessories
and shoe collections. Committed to this approach, all
exhibitors that play a part in the Class event
will have to display a requisite level of Class eligibility through a selection process. Brands which so
far have passed the
test include: Kanvis, N.E.W Brands
Inc, Retrosport, Same Under Neath, Splitvision, Tank
Theory, Ted Baker, The Smooth Company, Triple 5 Soul,
WeSC, William Rast, Bread and Orthodox, among others.
This atmosphere will provide exhibitors and buyers a means to connect as community. Additionally, capturing today's fashion and lifestyle mix, Class will integrate a discriminating selection of music, art, innovative design, an organic tea and coffee garden, organic food, wellness treatments will be available, and full concierge services.
The Class event is committed to making what will prove to be a global event within a local stage, Santa Monica and offers the Class visitor everything from the chic beach lifestyle, the mountains, amazing shopping, Hollywood, etc.
Class dismissed visit the
website at
www.classtradeshow.com -
keep studying for further updates.
More Fashion News Resources
- 2007 Fashion Event ArticlesThe archive guide to the fashion event articles of 2007.
- Fashion Event ArticlesThe Apparel Search fashion event and trade show article index, by year.
- Fashion NewsThe main Apparel Search fashion news page.
- Fashion BlogThe Apparel Search fashion blog, with current fashion coverage.
Additional Fashion Resources
- Fashion Trade ShowsThe Apparel Search fashion trade show directory.
- FashionThe main Apparel Search fashion guide.
Common Questions
What is this article about?
Progressive thought and fashion will unite at the premier of Class on March 1st, 2008 at the Santa Monica Civic Auditorium . The iconic city of Santa Monica, CA welcomes the launch of Class - a three-day event dedicated to revitalizing the tradeshow experience through innovation and green initiatives.
When was this article published?
This article appeared on Apparel Search on December 13, 2007. It is kept in the fashion event news archive as it ran, as a record of fashion events at that time.
What else does the article cover?
I speak from experience having attended many mandatory tradeshows the large-scale trade fairs that offer a platform for the entire fashion industry, have proved to be ineffective and can dilute relevance.